SYNTEC and SCX Corporation, part of SC Asset, have joined forces as two leaders in the real estate ecosystem, combining expertise in construction, investment, and hospitality development to unveil the new global hotel brand, The Standard, Pattaya Na Jomtien. This hotel aims to provide an elevated experience through the brand's unique identity, blending fun, fashion, art, and design, alongside the launch of Esmé, the first beach club of The Standard. This marks an exciting new step that is set to transform the image of Pattaya and offer a fresh perspective on this popular destination.

We are preparing to deliver an exceptional experience through the brand's identity, which encompasses fun, fashion, art, and design that aligns with the atmosphere of Eastern Thailand. The resort features comprehensive amenities, including the first Esmé beach club, a rooftop bar, and a Surf Shack zone, catering to the relaxation needs of modern travelers in Pattaya, both Thai and international. The enthusiastic response to this new seaside resort has resulted in pre-booking exceeding expectations, fully booked well into the next year, reflecting overwhelming excitement and interest, supporting the growth plans of both companies ahead of the official launch on October 21.

Mr. Somchai Sirileartpanit, CEO of SYNTEC Construction Public Company Limited (SYNTEC), revealed that the company has partnered with SCX Corporation, a developer of recurring income businesses under SC Asset Corporation Public Company Limited, to unite as leaders in the real estate ecosystem. This collaboration combines SYNTEC's construction expertise with SCX Corporation's investment and hospitality development skills to create the new global hotel brand, The Standard, Pattaya Na Jomtien, aimed at providing an elevated vacation experience for travelers.

The Standard, Pattaya Na Jomtien is a new lifestyle resort featuring 161 rooms, located in Na Jomtien, a new relaxation destination in Pattaya, surrounded by tranquil seas. It is fully equipped with tourism potential, including art, dining, and nightlife, and is close to investment destinations in the Eastern Economic Corridor (EEC). The resort offers amenities that cater to a seaside lifestyle, such as Esmé, the first beach club of The Standard, a seafood restaurant called Sereia serving fresh local ingredients, Mmhmmm (an adults-only playground) for exclusive adult experiences, a modern design bar with sea views, and spa services including mud wraps, ice baths, saunas, private pools, and a Surf Shack zone. The development of The Standard, Pattaya Na Jomtien marks the fourth hotel and serviced apartment under SYNTEC's portfolio as part of its risk diversification strategy.

Mr. Rachad Nantakwang, CEO of SCX Corporation, stated that the overall picture of modern travelers in Pattaya reflects diverse lifestyles and needs, including short-term tourists from Thailand, China, India, Malaysia, and South Korea, as well as high-spending lifestyle seekers looking for stylish accommodations that emphasize design, dining, nightlife activities, and unique experiences. The Standard, Pattaya Na Jomtien embodies SCX Hospitality's vision of creating a global hotel brand in Thailand's potential locations, complemented by SYNTEC's construction expertise, enabling the delivery of vacation experiences that meet the demands of both Thai and international travelers.

The Standard, Pattaya Na Jomtien will be a destination for travelers seeking fun, fashion, and art in a seaside atmosphere. We believe this project will elevate Pattaya's vacation standards, transforming it into a new image as a global destination,” Mr. Rachad said.

SYNTEC Construction Public Company Limited (SYNTEC) is a leading comprehensive construction expert in Thailand with over 30 years of experience in the industry, covering the construction of condominiums, office buildings, hospitals, hotels, shopping centers, and government buildings for both public and private sectors. The company is currently expanding into new business areas to diversify risks, including hotel and real estate businesses, clean energy management such as solar power, and data center businesses.

SCX Corporation is a developer of recurring income businesses under SC Asset Corporation Public Company Limited, responsible for driving the Engine 2 group of SC Asset, including office buildings, warehouses, and hotels. The company is currently advancing its growth roadmap towards 2029, with hotels already in operation, such as YANH Ratchawat and Kromo Bangkok, Curio Collection by Hilton.