Sammakorn celebrates its 55th anniversary and moves towards its goal of becoming a “100-Year Organization.” The company organized a Townhall with a “Bottom-Up” approach aimed at fostering an “Inclusive & Engaged” work culture, providing a platform for all employees to voice their opinions and collaboratively define the direction of sustainable business in response to future real estate market challenges.

Sammakorn Public Company Limited, a leading brand in quality real estate development that has grown alongside Thai society, announced significant policies on the occasion of its 55th anniversary, setting a challenging goal to become a stable and sustainable “100-Year Organization.” This year, the “Bottom-Up Townhall” was held to reflect a crucial transition from a Top-Down management style to an Inclusive & Engaged Organization, allowing employees at all levels to be “voice makers” in driving and determining the organization's growth direction together.

The “Bottom-Up Townhall” provided an opportunity for employees at all levels to express their opinions and reflect on the direction of organizational development. Feedback from the Sammakorn team was summarized into three main proposals, which not only reflect the intentions of the personnel but also highlight key pathways to elevate the organization towards strength and sustainability in the future.

  • People & Culture: Create advancement opportunities and synergize efforts focusing on a clear Professional Path to attract and retain quality personnel for the long term, while promoting collaboration among employees, even with differing opinions, using diverse thinking as a creative force under the concept of “ONE SAMMAKORN.”
  • Operational Excellence: Enhance operational efficiency with sharp strategies to enable all departments to work together quickly and accurately, while developing innovations and new methods to improve problem-solving capabilities promptly and effectively.
  • Market & Product Expansion: Leverage expertise to explore new markets, utilizing over 55 years of accumulated experience in real estate development to expand markets and create new customer bases for continuous growth, while maintaining the quality standards and brand identity that are Sammakorn's strengths.

Mr. Noppon Jenthanarunakul, CEO of Sammakorn Public Company Limited, stated, “On the occasion of our 55th anniversary, Sammakorn is not resting on past successes but is announcing an important concept: 55 = 1, which signifies a new beginning towards becoming a stable and sustainable 100-Year Organization. I believe this success will be achieved when we open our hearts to listen to our employees and allow them to participate in designing and determining the direction of the organization together. We are ready to move forward with full force and elevate the standards of housing development based on a deep understanding of residents' behaviors, alongside integrating AI technology and developing various systems to enhance quality and operational speed.”

“Finally, to achieve our set goals, all employees must unite as one (ONE SAMMAKORN), communicate boldly and openly (OPEN & FEARLESS COMMUNICATION), be committed to delivering beyond expectations (GO EXTRA MILES), and continuously learn and develop themselves (LEARN FROM FAILURE), because every employee is the heart of the organization, and a heart ready to move forward will surely lead Sammakorn to a sustainable 100 years,” Mr. Noppon concluded.

Throughout 55 years, Sammakorn has adhered to conducting business with intention and social responsibility, placing great importance on every employee by providing opportunities for them to co-create the future of the organization, which is a crucial foundation for moving towards a stable ‘100-Year Organization’ and continuing to deliver quality homes and enhance the quality of life for customers and Thai society.