Thailand is Ready to Shine! TAT Excited as 'Lisa' Accepts Role as Amazing Thailand Ambassador to Boost Tourism Promotion for 2026
The Tourism Authority of Thailand (TAT) is proud to announce that 'Lisa' Lalisa Manoban has accepted the role of Amazing Thailand Ambassador to showcase the charm of Thailand as a leading travel destination.

Ms. Thapanee Kiatphaibool, Governor of TAT, stated, “Collaborating with 'Lisa' as the Amazing Thailand Ambassador marks a significant step in presenting the charm, diversity, and wonders of Thailand from a fresh perspective, allowing both Thai people and international tourists to discover Amazing Thailand together. TAT is committed to promoting Thailand as a quality and safe destination, warmly welcoming both Thai and international tourists, reflecting Thailand's image as a leading high-quality leisure destination and instilling confidence in travelers who wish to create valuable and unforgettable memories at every step of their journey.”

Lisa's role as the Amazing Thailand Ambassador is a source of pride for all Thais, given her achievements and recognition worldwide. Additionally, she serves as a powerful voice to share the beauty and uniqueness of Thai culture with a broader audience. Furthermore, TAT and the 'Amazing Thailand' brand collaborating with 'Lisa' not only sparks interest in traveling to Thailand but also reinforces the value of Thai culture that has been passed down through generations, along with the warmth and hospitality of the Thai people, demonstrating that Thailand is ready to offer experiences that will leave a lasting impression on visitors. TAT invites all Thais to travel within Thailand and be excellent hosts to showcase the beauty of the country, proclaiming their pride and sharing their Thai identity alongside Lisa as the Amazing Thailand Ambassador.


