Today, home appliances are no longer seen merely as tools for daily use; they have become an integral part of home design and a reflection of the owner's style. In an era where people value both design and functionality that meets comprehensive lifestyle needs, the new generation desires that everything in their home not only performs well but also harmonizes and enhances the aesthetic atmosphere, making the home beautiful and aesthetically pleasing. Because a home is not just a living space, it truly reflects the identity and taste of its owner.

Research and Trends of New Consumers in 2025 indicate that today's generation prefers minimalist home designs that emphasize tranquility, cleanliness, and open spaces to create a relaxing and balanced atmosphere in daily life. This simplicity does not mean compromising quality; rather, it involves intentionally selecting necessary and beautiful items. Homes should be airy, visually clean, reduce visual clutter, and help foster concentration while alleviating stress, according to psychological research. Furthermore, it addresses the need for efficient space management, such as multifunctional furniture and energy-saving designs that consider the environment.

This leads to Samsung's new concept of home appliances, “Architech-nology,” which merges the art of architecture with engineering and cutting-edge technology through the design of the Bespoke AI Laundry, the flagship series for 2025. This new smart washer-dryer is made from premium materials, featuring a Form design that fits seamlessly into any corner of the home, presented in a sleek Dark Silver Steel color. Not only does it boast a modern and beautiful design, but it also integrates perfectly with contemporary homes. Additionally, it emphasizes convenience and maximum efficiency in use, designed to be the smart home hub that connects and manages daily life comprehensively, truly addressing every aspect of living in the digital age.

Especially during the rainy season, when humidity is high and the weather changes frequently, drying clothes becomes a challenge for many households. The Bespoke AI Laundry comes equipped with AI Wash & Dry technology, utilizing innovative sensors to detect the weight, type, and level of dirt on fabrics to accurately adjust washing and drying programs, ensuring clothes dry quickly, are clean, and preserve fabric quality without worrying about rain or external humidity. It also saves time, reduces household chores, and enhances the convenience of daily life for all users.

  

The washer-dryer model also features AI Home with a 7-inch LCD touchscreen, serving as the control center for the washer-dryer, along with SmartThings app connectivity, allowing users to control and monitor operations anytime, anywhere. Not only does it provide convenience, but it also serves as an entertainment hub, enabling users to listen to music and watch videos seamlessly, adding fun and relaxation while doing household chores. If urgent matters arise, users can also take phone calls directly through the screen.

This washer-dryer model is also equipped with AI Ecobubble™ technology, which creates fine bubbles that penetrate deep into fabrics, reducing energy and detergent use while maintaining deep cleaning effectiveness. The Flex Auto Dispense system ensures precise automatic dispensing of detergent and fabric softener. Additionally, it features a Less Microfiber Cycle that helps reduce the release of microfiber from synthetic fabrics, preserving clothing while being environmentally friendly.

With the Architech-nology concept, Samsung offers more than just a regular washing machine; it creates a product that transcends daily use, becoming a Smart Lifestyle Hub that perfectly understands the needs of modern living, promoting a home that balances beauty and technology, starting at just 48,990 Baht.