• Establishing The Landmark of Northern Bangkok on a 49-rai plot, with a Gross Building Area (GBA) of 457,409 square meters, featuring a Convention Hall larger than 6,700 square meters to host world-class concerts and events, expected to be completed in Q4/2026.
  • World-Class Design & Concept attracting flagship brands both local and international, responding to future demand.
  • The Phahonyothin area rivals Ratchaprasong, ranking in the Top 10 for the highest land prices in the country, with BTS & MRT expansions covering a catchment area of 2.5 million people, alongside continuous growth in real estate and office projects, poised to become the next CBD of Bangkok.
  • The purchasing power base in the Ladprao area is robust, exceeding the average Bangkok resident's income by 2.3 times.

Central Pattana Public Company Limited is the leading real estate company in Thailand committed to sustainability, reinforcing the success of the 'The Ecosystem for All' business model, announcing its vision for the mega project ‘The Central Phahonyothin – The Flagship of the Future’ with a project value of 21 billion baht. This new landmark aims to elevate Bangkok to a global metropolis, reflecting the potential of the rapidly growing Phahonyothin area, comparable to Bangkok's CBD, preparing to become a high-quality residential and economic district in the northern part of the city. The project is located on a 49-rai plot with a GBA of 457,409 square meters, featuring a Convention Hall larger than 6,700 square meters, expected to be completed in Q4/2026.

Watch the project video : https://youtu.be/ltawSUuWHVs

Mr. Chanawat Uthavatanasukul, CEO of the Shopping Center Business Group and Project Development Group at Central Pattana Public Company Limited, stated, “For the past 45 years, Central Pattana has been proud that our world-class projects are central to enhancing various urban areas and continuously driving the country's economy. Starting with ‘Central Ladprao’, which was Thailand's first mixed-use project and a visionary shift that transformed the Thai retail industry, still achieving great success today. The Ladprao-Phahonyothin area has rapidly grown, and ‘The Central Phahonyothin’, with a project value of over 21 billion baht, will be another world-class project that maximizes the potential of this area and elevate it to the new CBD of Bangkok, expected to be completed in Q4/2026.”

Dr. Natthakitti Tangpoolsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, said, “Our projects have pioneered areas and become important landmarks throughout Bangkok. For the development of mega projects, we are committed to developing the city to meet all dimensions of living, making Bangkok one of the cities with the best quality of life. We are also investing in flagship-level projects that will transform the area, creating a new cultural hub and business district for the city, similar to leading metropolises like New York, London, Seoul, and Tokyo. We are confident in the project The Central with potential in three key areas:

  1. Location Power: The potential of the location is situated on two main roads, namely Vibhavadi Rangsit and Phahonyothin, currently accommodating 337,000 vehicles per day, including 15,600 passengers on the MRT Blue Line and 35,100 passengers on the BTS Green Line. In the future, after the center opens, it is expected that the number of users will increase by another 30%. This area is also connected to Don Mueang Airport, which currently serves about 30 million passengers per year and is preparing to expand its capacity according to government plans, attracting both Thai and foreign visitors to the Ladprao-Phahonyothin area.
  2. Market Magnet: The Central Phahonyothin project will be a magnet for new growth and will be a key driver in elevating the area to become a new business and lifestyle hub of Bangkok, as this area has continuously growing demand with a catchment area of approximately 2.5 million people. According to our data from Central Pattana, this area has a wealth segment customer base with purchasing power exceeding the average Bangkok resident by 2.3 times, and sales per area (Sales per GLA) are 45% higher than the average shopping center in Bangkok, with user numbers exceeding those of shopping centers in Bangkok by an average of 2.19 times.
  3. Flagship of Sub-Culture Communities: An area that welcomes the younger generation and all groups, accommodating a variety of activities, from Urban Sport Community, Immersive Art Destination, Experiential Discovery Zone, to Family Entertainment, and also serves as a Collective Social Ground for everyone. Additionally, the event space will support Multi-Cultural Events and the Convention Hall has an area of over 6,700 square meters, capable of hosting world-class concerts and events.”

Mr. Isares Jirathiwat, Head of Leasing – Fashion & Luxury at Central Pattana Public Company Limited, stated, “The Central Phahonyothin has outstanding potential to support the flagship openings of both local and international brands, allowing brands to showcase their full potential. With the design of the project as a Flagship-Reimagined Destination, it sets a new retail standard for northern Bangkok. The Phahonyothin area is rapidly growing, elevating to become a Commercial & Business District.

  • Phahonyothin has potential comparable to Ratchaprasong: As a strategically located area suitable for developing world-class projects, including 1) Transit-Oriented Development: growing based on major transportation infrastructure, including BTS, MRT, and key roads, serving as a connection point for living, working, and commuting, 2) High-Density & Mixed Demand: surrounded by high-quality demand, including mid-to-high residential, office buildings, hotels, and educational institutions, and 3) Anchor of Flagship Brands: just as centralwOrld is the ‘Flagship Landmark’ of Ratchaprasong, The Central Phahonyothin will be ‘The Landmark of Northern Bangkok’ driving the growth of the area.

  • High growth rate comparable to Central CBD: According to the latest data, the early Phahonyothin area ranks in the Top 10 for the most expensive land prices in Thailand in 2025, with an estimated price of 1.9 million baht per square wah, showing a growth rate of 5% (higher than the Ploenchit-Chidlom, Sukhumvit, Silom, and Sathorn areas), which guarantees clear growth potential.
  • Area with strong purchasing power: We see continuous growth in residential projects. Currently, there are up to 472 residential projects surrounding The Central Phahonyothin, with more than 50% being upper segment projects. Additionally, office buildings are also expanding into surrounding areas, especially in the North Corridor of Phahonyothin and Vibhavadi Rangsit. Therefore, the working population will enter the area, creating significant purchasing power. There are 52 office buildings around the project, of which 15 are Grade A offices, reflecting the quality of the location and its potential to become the future workplace hub of Bangkok. In terms of Quality Neighborhood, the project is surrounded by 51 leading schools (including 6 international schools), 9 leading universities, and 41 hotels.”

Mr. Juthatharm Jirathiwat, Head of Business Development at Central Pattana Public Company Limited, stated, “The Central Phahonyothin will be more than just a shopping center; it will be a curated community for the younger generation and families of all generations, responding to future design trends. The interior design concept is The Central Playlist, akin to shuffling Bangkok's playlist filled with diversity and new discoveries. We have collaborated with world-class designers and local leading designers.”

Mr. Juthatharm continued, “The entire project features an Indoor–Outdoor Seamless Journey design with highlights such as Central Stage connecting International Food on the upper floor with Street Food on the lower floor, and there will be Pop-Up Food Events, Market Hall designed to be dynamic, making each visit a new experience, Waterfall Courtyard as an oasis filled with Edible Garden under the concept of From Farm to Table, Fashion Playlist featuring curated fashion houses to Street Remix, which is a hub for New Age Sports Fashion, and Weekender Playlist reflecting the diversity of customers, and Creative Playlist as a new concept to enrich the lives of everyone in the family and meet the needs of the Next Generation. Additionally, the architecture employs the concept of Collective Rhythms with diverse designs, embedding smiles in every design element, while the landscape design connects through the concept of embracing or hugging to make people feel close to nature.”

Get ready for The Central Phahonyothin – The Flagship of the Future in a prime location on two main roads, Vibhavadi Rangsit and Phahonyothin, connecting transportation networks, including the MRT Blue Line and BTS Green Line, creating the phenomenon of The Landmark of Northern Bangkok.

Central Pattana Public Company Limited is driving towards the future under the brand's commitment to Imagining better futures for all, having supported society and communities with over 5 billion baht over 45 years, including infrastructure, public spaces, and educational opportunities. In terms of the environment, we are moving towards Net Zero 2050, having been ranked DJSI Best-in-Class for 7 consecutive years and being the first real estate company to issue a ‘Green Bond’. Additionally, all shopping centers are equipped with Solar Rooftops and EV Charging Stations, while driving the Green Partnership project to reduce greenhouse gas emissions in collaboration with retail partners.

Follow Central Pattana's updates by clicking https://www.centralpattana.co.th/th/shopping/shopping-update/lifestyle-activities