Luxury branded residential projects in Thailand and Southeast Asia are experiencing rapid growth and are a focal point at the <\/span>Future Hospitality Summit – FHS World 2025<\/u><\/span><\/a> <\/em><\/span> in Dubai this October. The event will host the Branded Residences Forum, bringing together leading project developers, global hotel groups, and investors from around the world to meet and exchange insights.<\/span><\/p>

According to the latest data from the leading consultancy Global Branded Residences (GBR), the luxury branded real estate sector in the Asia-Pacific region continues to grow rapidly, holding a 21% share of the global market. There are currently 185 completed projects and another 194 in development, which is expected to double the market size within just 5 to 6 years.<\/span><\/p>

Thailand leads the region, with Phuket and Bangkok ranking first and second in the Asia-Pacific for both completed and ongoing projects. Additionally, Thailand ranks third globally in terms of completed projects. Notably, Phuket has narrowly surpassed Bangkok in the number of completed projects, with 13 in Phuket compared to 12 in Bangkok. Both cities also have 12 projects each in development, reinforcing Thailand's leadership and strong potential in the luxury branded real estate market.<\/span><\/p>

The growth in Phuket reflects a broader trend in the luxury branded real estate market within resort areas, which continue to increase in value. Data from GBR indicates that developers can price their projects up to 67% higher than typical residences, a key factor driving growth in the resort market across the region.<\/span><\/p>

"Thailand has emerged as the most outstanding market, with both Phuket and Bangkok leading regionally, reflecting the growing demand from buyers seeking residences that cater to both lifestyle and professional management, whether in major cities or resort locations, where the value of luxury brands is most pronounced," said Riyan Itani, founder and director of Global Branded Residences.<\/span><\/p>

The Branded Residences Forum<\/u><\/span><\/a>, taking place on October 29 alongside FHS World, will delve into the developments of this asset class, covering brand strategies, residential marketing, design and sustainability, as well as cross-sector brand expansion. Notable speakers include Hans Meyer (Zoku), Nick Candy (Candy Capital), Jeff Tisdall (Accor One Living), and Jaidev Menezes (Marriott International), along with other industry leaders.<\/span><\/p>

Another highlight this year is the launch of the <\/span>World Branded Residences Awards<\/u><\/span><\/a>, which will honor excellence among brokerage firms and agents operating at a global level.<\/span><\/p>


You can register to participate and visit the website at <\/span>https://www.futurehospitality.com/world<\/u><\/span><\/a><\/p>

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