PROUD Launches Second InterContinental Branded Residences Project in Thailand: Experience a New Definition of Luxurious Living at Kamala Beach, Phuket
Proud Real Estate has unveiled The Residences at InterContinental Phuket Resort, a luxurious real estate project with an investment value exceeding 2.5 billion baht (approximately 77 million USD). This marks the second Branded Residences project in Thailand under the globally recognized InterContinental brand, introducing a new living concept under the theme "Live Beyond Boundaries in Paradise." Located at Kamala Beach in Phuket, residents will enjoy a lifestyle seamlessly connected to the InterContinental Phuket Resort, which has been awarded the Michelin 2 Keys. This exclusive project is limited to just 111 units, offering special privileges and access to premium amenities in the "Millionaire's Mile" area, the pinnacle of luxury in Phuket.
For over 20 years, IHG Hotels & Resorts (IHG) and the management team at PROUD have built a strong relationship, successfully developing hotels and residential projects under various global brands. The first Branded Residences project by PROUD under the InterContinental brand was the InterContinental Residences Hua Hin, which has achieved remarkable success in the market and set a new standard for luxury living in the region.
PROUD continues this success with the launch of The Residences at InterContinental Phuket Resort, a luxury real estate project valued at over 2.5 billion baht (approximately 77 million USD), redefining luxurious living on Kamala Beach, Phuket. This project is further enhanced by services from the InterContinental Phuket Resort, the only InterContinental hotel in the world to receive the Michelin 2 Keys award.
Mr. Pasu Liptapanlop, Executive Director of Proud Real Estate Public Company Limited, stated, "With our extensive experience and proven success in developing world-class luxury real estate projects in Bangkok and Hua Hin, PROUD is now ready to expand its new residential development to Phuket, a world-class destination recognized as one of the most sought-after luxury real estate cities in Asia."
Ms. Prawpud Liptapanlop, Executive Director of Proud Real Estate Public Company Limited, added, "The Residences at InterContinental Phuket Resort is designed under the concept 'Live Beyond Boundaries in Paradise.' This exclusive residential project is limited to just 111 units, located on Phuket's famous 'Millionaire Mile,' a special area renowned for its natural beauty and luxurious lifestyle. In this 'Hidden Gem' of Phuket, residents will enjoy a tranquil atmosphere amidst stunning nature while having convenient access to amenities that cater to every lifestyle."

This project stands out with its architectural design inspired by the concept of “Far East Paradise,” reflecting heavenly beauty that connects the story from the hotel to the new residential project, blending the artistic and cultural identities of Sino-European and Peranakan heritage. The residences feature spacious layouts and large balconies, available in various formats from 1-bedroom units of 58 square meters to luxurious 5-bedroom penthouses of 425 square meters, delivered fully furnished with premium furniture starting at 15 million baht.

Moreover, every element has been meticulously designed to enhance quality living and ultimate relaxation. The common areas feature state-of-the-art technology services such as Aqua Symphony, Hydro Massage, and Technogym Fitness, along with designs that integrate nature, allowing residents to experience it from every space. Sustainability features include the installation of solar panels and waste and water management systems, with plans to seek Fitwel Certification, a global standard for buildings that promote the health and well-being of residents, which is a key concept that differentiates PROUD's residential developments.
Residents will also enjoy access to a variety of services and amenities, including 24-hour concierge service, swimming pools, and exclusive relaxation and event spaces for residents only. Additionally, they will receive special privileges to access Michelin-starred restaurants, spas, and yacht services through the nearby InterContinental Phuket Resort, along with other benefits such as IHG One Rewards membership for selected customers and Proud Privilege benefits tailored to enhance residents' lifestyles.

Mr. Beyond Korach, General Manager of InterContinental Phuket Resort and President of the Phuket Hotels Association, added, "Our resort has become more than just a place to stay; it is now a World-class Luxury Destination that meets the needs of travelers seeking a luxurious lifestyle experience in various forms. Not only do we offer beautiful accommodations and comprehensive amenities, but travelers also seek the best experiences for themselves, such as dining at award-winning restaurants, enjoying the beautiful sunset with signature drinks at the beach bar, and relaxing their body and mind with holistic therapies at the spa. Every element combines to create a memorable and unique experience that reflects the true luxury and lifestyle of Phuket."

Mr. Phumikit Raktangam, Vice President of the Tourism Industry Council of Thailand and President of the Sustainable Tourism Development Foundation in Phuket, added that Kamala is one of the most complete and luxurious lifestyle destinations in Phuket. The development of luxury services at hotels and the emergence of The Residences at InterContinental Phuket Resort will further reflect the transformation of the Kamala area into Millionaire Mile. Additionally, there are many sustainable development plans for the surrounding Kamala area that are about to emerge from both public and private sectors, promoting convenience and completeness while maintaining the charm and exclusivity that keeps Kamala Beach luxurious and livable forever.

For those interested in owning a residence at The Residences at InterContinental Phuket Resort, appointments for project viewings can be made at the sales office at InterContinental Phuket Resort. For more information, please contact 02-0268999 or visit the website The Residences at InterContinental Phuket Resort.