Recently, AXOR, a luxury bathroom and kitchen design brand from Germany under the Hansgrohe Group, held the launch event for AXOR 2025 Novelties at the AXOR showroom in COTTO LiFE, Phuket. The event was graced by guests from the Association of Thai Interior Designers and leading designers from Bangkok and Phuket, marking the first unveiling of AXOR's latest collection in Thailand, while elevating the standard of bathroom design as a space for wellness.

Under the concept “Escape the Ordinary,” AXOR invites both designers and Thai consumers to explore how bathrooms, once viewed merely as functional spaces, can evolve into personal wellness areas that reflect individuality through diverse lifestyles.

Guests visiting the AXOR showroom at COTTO LiFE, Phuket, experienced a bathroom atmosphere showcasing the brand's latest collection, including the AXOR ShowerSphere and AXOR Citterio C, inspired by the concept of Western Cape Apartment Residence designed by Antonio Citterio, a world-renowned Italian architect and designer. This space reflects the natural beauty and understated luxury of South Africa through the choice of surfaces and materials that harmonize with the landscape, while the AXOR Citterio C basin mixer and ShowerSphere overhead shower in a Brushed Bronze finish enhance the atmosphere, creating a powerful retreat against a deep red wall.

“The increasing importance that Thais place on international design makes this a perfect market for our latest campaign, ‘Escape the Ordinary.’ In addition to launching the latest collection, AXOR, in collaboration with the Association of Thai Interior Designers, aims to invite homeowners and Thai designers to reimagine bathrooms as spaces that reflect personal identity and unique lifestyles, transforming daily routines into extraordinary experiences,” said Anke Sohn, Head of Global Marketing at AXOR.

Bathrooms in Thailand are increasingly seen as personal retreats that reflect wellness, hospitality to guests, and the style of the residents. Under the latest campaign, Escape the Ordinary, and the new AXOR product collection, the concept of transforming bathrooms into personal wellness and tranquility spaces allows users to escape the chaos of daily life. This space must genuinely meet individual needs and tastes, which is where AXOR products come into play. The AXOR Citterio C collection can seamlessly integrate with various interior styles, enabling Thai homeowners to create bathrooms that reflect their identity and become a design statement.

With its unique large oval shape and water-saving spray mode that maintains the softness of the water flow, the AXOR ShowerSphere redefines the shower as a space for relaxation and rejuvenation, featuring a design that reflects luxury and symbolizes environmental responsibility by offering water-saving solutions without compromising comfort.

For more information about the AXOR Citterio C collection and AXOR ShowerSphere in Thailand, please visit the AXOR website or inquire with an official AXOR dealer in Thailand.