In an era where wealth is not solely measured by numbers but defined by quality of life and lifestyles that reflect taste, Frasers Property Thailand re-enters the luxury real estate market with the launch of its new home series brand "Gramour". The first project, Gramour Sathorn, is a luxurious three-story French-style home located in a prime area along Kanlapaphruek Road, targeting high-class customers with modern tastes who desire easy access to the Sathorn CBD, just 6 kilometers away, with prices starting from 15 to 20 million baht.

The development of the Gramour brand in 2025 reflects the company's vision to transform living spaces by presenting a New Series of homes that emphasize not only elegance but also prioritize functionality that meets the complex needs of the new generation. This includes privacy, green spaces, and access to urban conveniences.

Advertisement: 3 Values of Design, Function, and Luxury Coupled with Sustainability

To create a premium image for the Gramour brand, Frasers Property has launched a meticulously crafted advertisement that communicates the core values of the project through three axes, which together form a "new definition of luxury living":

1.Design: Inspiration Reflecting Taste The film showcases beauty inspired by the characteristics of the French mansion “Villa de France,” representing timeless luxury. It illustrates that a home is not just a residence but a reflection of the owner's taste and success in every aspect.

2.Function: Value of Surrounding Happiness with Elevated Taste The content emphasizes the design of spaces that truly understand the lifestyle of high-end families, presenting areas that provide happiness and comfort, whether it’s the spaciousness of the Double Volume area that creates a sense of connection within the home or the private Penthouse area for relaxation.

3.Sustainable Living: Value of Life with Luxury and Sustainability The advertisement presents a new dimension of luxury that comes with environmental responsibility and a sustainable quality of life, highlighting the practical use of innovations such as the installation of solar cells in every home to save energy and reduce environmental impact, alongside a balanced allocation of green spaces, with over 37.42% of the project dedicated to greenery. It also features a water management system and composting of food waste for residents, as well as the use of local Thai vegetables in the "Earth-Friendly Kitchen Garden" as a model garden. The layout of the homes is oriented north-south to maximize natural light and ventilation, ensuring a cool and comfortable living environment.

New Gramour Series: Gramour Sathorn - The Aesthetic of French Living

The Gramour Sathorn project consists of twin and single-family homes, three stories high, with a project value of 3 billion baht on a total area of 44.59 rai, comprising 194 units. It is conveniently located with easy access to the Sathorn area, near the BTS Wutthakat station, just 6 kilometers from the Sathorn CBD and 7 kilometers from Icon Siam, allowing for easy connectivity to the city center, surrounded by major roads such as Ratchaphruek Road and Phetkasem Road, and is fully equipped with essential lifestyle amenities.

The highlights of Gramour Sathorn are divided into three main axes:

1. DESIGN: The Aesthetic of French Mansions

The main inspiration for the design comes from the architecture of European Rococo Revival mansions, which have been refined to reduce details, conveying a sleek and modern Neo-Classic style. The heart of the design is to create a "warm classic" feel through the use of light-toned house colors contrasted with dark door/window frames, giving the building a timeless elegance. The Clubhouse is inspired by the architecture of the ‘Luxembourg Palace’, featuring a fountain reminiscent of the ‘Medici Fountain’ to simulate the atmosphere of a large garden in Paris, providing a serene, tranquil, and private feel within the project's common area.

2. FUNCTION: Functions that Meet Luxury Living Needs

The project offers three New Series house designs, with usable areas ranging from 204 to 284 square meters on land starting from 35.7 to 66 square wah. Each house design is crafted to accommodate an elevated and private lifestyle.

1. Sailhant (เซลฮานท์) - A three-story twin house with a usable area of 204 square meters, comprising 3 bedrooms, 5 bathrooms, and 2 parking spaces, along with a penthouse area and a laundry-drying room.

2. Munich (มิวนิค) - A three-story twin and single house with a usable area of 253 square meters, comprising 4 bedrooms, 5 bathrooms, and 3 parking spaces, along with a laundry-drying room and a Semi Outdoor Garden area.

3. Luxembourg (ลักเซมเบิร์ก) - A three-story single house with a usable area of 284 square meters, comprising 4 bedrooms, 5 bathrooms, and 3 parking spaces, featuring Double Volume, a laundry-drying room, a maid's room, and a Multifunction area.

Additionally, the functions within the homes remain unique, focusing on designing interior spaces that allow residents to live fully and comfortably. This includes a large Penthouse area on the second floor of the Type S house, a Semi Outdoor Garden area that can be adapted for use or expanded for the Master Bedroom in Type M, and a Multifunction area that can accommodate various lifestyles and uses, featuring Double Volume between the first and second floors to enhance luxury and spaciousness in Type L.

3. High-Quality Architectural Clubhouse with Comprehensive Amenities for Elevated Living

Inspired by the architecture of the ‘Luxembourg Palace’, this beauty comes with happiness, tranquility, and the beauty of large green spaces from the main road of the project, creating a lush landscape and avoiding the chaos of urban locations. It is also fully equipped with amenities while considering the privacy of users.

Facilities include a swimming pool, fitness room, co-working space, public park, and a special Pet Society, with comprehensive security systems covering the entire project, from the entrance to the exit, featuring a Main Gate that separates residents from outsiders, equipped with alarm systems on all doors and windows, two sirens both inside and outside, CCTV cameras covering the project, and 24-hour security personnel.

Gramour Sathorn is the perfect answer for modern leaders seeking a home that combines success, taste, and responsibility towards the world.
Interested parties can schedule a visit to the project and register for special privileges at m.frasersproperty.co.th/TV6X or find more information at https://home.frasersproperty.co.th or call 1520.