Caption:<\/span> Mr. Watchara Siririthichai, General Manager of Nippon Paint Decorative Coating (Thailand) Limited, received the award for 'BUSINESS+ PRODUCT OF THE YEAR AWARDS 2025' for outstanding products and services of the year 2025 in the construction materials and real estate category for Nippon Paint AirCare, an ultra-premium interior paint, from Mr. Nurak Mapraneet, a royal advisor, at the ballroom of Swissotel Bangkok Ratchada on September 25, 2025.<\/span><\/p>

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Nippon Paint, the largest paint manufacturer in Asia and the fourth largest in the world from Japan, received the prestigious marketing award in Thailand, 'BUSINESS+ PRODUCT OF THE YEAR AWARDS 2025', organized by Business+ magazine under ARIP Public Company Limited in collaboration with the College of Management, Mahidol University (CMMU). Nippon Paint won this award due to the success of its product, Nippon Paint AirCare, an innovative ultra-premium interior paint that truly meets consumer needs in both product innovation and outstanding marketing, aligning with the event's theme 'Reaching for the Hearts'.<\/strong> This marks Nippon Paint's achievement of this award for two consecutive years.<\/p>

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This award serves as a testament to Nippon Paint's ability to adapt, differentiate, and provide real value to consumers, evaluated through rigorous criteria including qualitative assessments by experts and quantitative surveys from over 3,000 consumers nationwide, ensuring transparency and standards of the award.<\/p>

Mr. Watchara Siririthichai, General Manager of Nippon Paint Decorative Coating (Thailand) Limited, stated that Nippon Paint is greatly honored to receive the 'BUSINESS+ PRODUCT OF THE YEAR AWARDS 2025' in the construction materials and real estate category for the second consecutive year, reflecting that Nippon Paint is a leading brand in high-quality paint innovation with a deep understanding of consumer needs. The award-winning product, Nippon Paint AirCare, is an exceptional innovative interior paint for health, an ultra-premium flagship product of the brand for a long time. This year, the marketing strategy for Nippon Paint AirCare has elevated its role as a 'Lifestyle Interior Paint', truly understanding the lifestyles of all residents, especially health-conscious individuals and those wanting to reflect their identity through the aesthetics of their homes.<\/p>

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The features of Nippon Paint AirCare, 'the paint that cares for every breath', cater to the lifestyle of health-conscious individuals with various innovations that help protect the health of everyone in the family, including:<\/p>

  • Zero VOCs - The first paint in Thailand to receive the global GREENGUARD GOLD certification from UL in the USA, confirming low emissions of harmful volatile organic compounds, making it safe for health and not causing respiratory diseases. It is safe from the painting process throughout its long-lasting lifespan of over 15 years, odorless, and allows immediate occupancy after application, friendly to all family members, including children, the elderly, and pets.
  • Air-purifying paint - With Air Fresh technology and Active Carbon, it can absorb formaldehyde and other harmful substances, converting over 80% of them into clean air within 48 hours, ensuring cleaner and purer air in the room, reducing the risk of respiratory diseases.
  • Paint that inhibits viruses and bacteria on walls - With Air Anti technology using Silver-Ion, the paint film can inhibit various viruses and bacteria on walls by up to 99.99%, reducing the risk of infections at home, even without frequent wall cleaning, alleviating concerns about germ accumulation.
  • Beautiful and durable paint - With Air Wash and Anti-Stain technology, Nippon Paint AirCare maintains its fresh appearance even after up to 500,000 scrubs, making it highly appealing for families with young children. It is the first interior paint in Thailand to develop scrub resistance up to 500,000 times.

Additionally, Nippon Paint AirCare is environmentally friendly, with low carbon emissions, and its paint containers are made from recycled plastic.

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Nippon Paint is extremely proud to have the opportunity to receive the 'BUSINESS+ PRODUCT OF THE YEAR AWARDS 2025' for the second consecutive year and thanks consumers for their trust in voting for Nippon Paint this year. The Nippon Paint team is committed to our core working principle: 'Inspired by You: Paint Designed for You', which means we focus on developing solutions centered around customer needs with tangible standards. Every product must undergo a deep understanding of customer needs before market release, as there are different usage challenges. For example, Nippon Paint AirCare, which won this award, was developed under the concept of 'the paint that cares for every breath', as we understand that interior paint is closely related to consumers' daily lives. We are committed to developing interior paints that meet health needs to enhance consumers' quality of life, both physically and mentally. Moving forward, Nippon Paint will continue to innovate all types of paint to best meet consumer needs. Mr. Watchara stated.

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According to Assistant Professor Dr. Boonying Kongachapath, Head of Business Management at CMMU, the awarding of the BUSINESS+ PRODUCT OF THE YEAR AWARDS 2025 was based on five criteria: product functionality, outstanding design, environmental friendliness, innovation, and customer satisfaction. These criteria are compiled to identify products and services that address consumer needs with innovative solutions and outstanding marketing. This year, Nippon Paint demonstrated its comprehensive potential according to the criteria consistently, with strong product features that effectively solve consumer problems and high standards, reinforced by marketing strategies that differentiate the brand, thus aligning with the evaluation criteria and winning the award again this year. It is believed that Nippon Paint's achievements will inspire and affirm the quality of Thai products and services, contributing to the advancement of Thailand's economy and society sustainably.

For more product information: https://bit.ly/4nrHQpp