• Happitat is located in a prime area, fulfilling both happiness and opportunities at the new economic center in Bangna, blending nature, technology, and unique experiences across more than 200,000 square meters. It is set to open in April 2026.
  • Reinforcing the potential of the new economic hub in Bangna, numerous partners have responded positively, aiming for an 85% occupancy rate for retail spaces in the first year of operation.
  • Aiming to create an unimaginable happiness destination, The Magical Destination of Happiness, with a unique concept never seen before, highlighting a Multi-layer of Happiness Experiences and investing in a Phygital Experience that offers a seamless blend of the real and virtual worlds.
  • For the first time, a Happiness Index will be utilized through AI Camera technology to measure customer happiness and satisfaction.

Happitat is a landmark of unimaginable happiness in the Bangna area, a project under Extra Happitat Co., Ltd., promoting the concept of creating a ‘New Destination Paradigm’—a new paradigm for destination development where nature, people, and imagination blend harmoniously, resulting in a space full of learning, relaxation, creativity, and celebration. It will serve as a family activity center and a premium office building, marking the first new destination in Thailand that aims to attract both Thai and foreign tourists, contributing to the country's economic growth in both business and residential sectors, with a location that connects to the country's economic center.

Mr. Sompong Rungnirattisai, Chairman of the Executive Committee - Retail Business Group and Chairman of the Executive Committee for the Shopping Center and Real Estate Management Group at CP Extra Public Company Limited stated, “Today, Bangna is becoming one of the most potential areas in Bangkok, with a population of over 1.19 million and comprehensive infrastructure including expressways, sky trains, and industrial factories, making Bangna a central hub for housing and a significant economic center in Bangkok. Happitat is born from the vision of ‘creating a destination of happiness’ for Thailand, starting with making Happitat a pioneer of The Magical Destination of Happiness, which will be a new destination for families and the Bangna community, a new potential city, and a key gateway to the eastern region. We believe that a good destination not only attracts people but also connects the economy, society, culture, and quality of life together, similar to the development of world-class cities. We are confident that Thailand, especially Bangkok and the Bangna area, is on the same path.”

“As we have a long-standing foundation in retail business, we want to extend beyond just selling products to create a New S-curve for the retail business with the Happitat project, aiming to create a new dimension of happiness for the community (Smart & Happy Community Center), striving to be a destination of the future that meets people's needs in terms of happiness, relationships, and connection with nature to create lasting happiness. Additionally, we will leverage our expertise in being the number one hypermarket in the country to select the best products for consumers and prepare to launch a new quality product center sourced from leading producers both domestically and internationally.”

Happitat is driven by a team of experts in Destination Creation and Experiential Marketing to design and develop unique experiences. We are confident that Happitat will bring revenue into the economic engine of the Bangna area and promote the growth of this economic hub.” Mr. Sompong added.

Mr. Wisit Udomkijchoti, Director of the Happitat Project stated, “The highlight of the Happitat project is the Kingdom of Happiness, consisting of three buildings with different concepts that connect harmoniously, inspired by nature and expressed through outstanding architecture and interior design. Customers will experience both closeness to nature and fulfillment through imagination. For the building design, we have collaborated with Foster + Partners, a world-leading design firm, to serve as consultants for the design, planning, and architecture of the project, in partnership with F&P (Thailand) Co., Ltd. to elevate building standards to be modern and aligned with sustainability concepts. In terms of interior design, customers will experience the beauty of decor inspired by nature, with each floor featuring a different design, crafted perfectly by BUG Studio.

Another highlight of the Happitat project is the design of the experience journey, in collaboration with Mr. Bill Coan, who is behind the success of planning world-class theme parks, serving as the Happitat Journey Designer to ensure that every point of Happitat truly brings happiness to everyone from the very first step, with decor and vibes that are truly unique. We aim for an 85% occupancy rate for retail spaces in the first year of operation, with the project set to officially open in April 2026. With the potential of the location and what Happitat offers to customers, we aim for a total of no less than 19 million visitors per year, divided into 60% families, 30% working-age groups, and 10% Active YOLD.” Mr. Wisit added.

The Happitat project is a project under Extra Happitat Co., Ltd., covering a total area of over 200,000 square meters, consisting of three main buildings.

1. Bloominas Building (Bloominas - A Premium Community of Lifestyle) A community and lifestyle hub of happiness with shops, restaurants in a special concept, etc., a new quality product center sourced from leading producers both domestically and internationally.

  • Fashion and Lifestyle / Restaurants and Cafes from pocket gardens to rooftop restaurants.
  • Health and Wellness catering to health-conscious individuals with Wellbe Fitness from abroad making its debut in Thailand, along with a new health care concept for the whole family.
  • Grand Stairs Digital Screen: A large digital screen presenting world-class content and immersive experiences.

2. Wonderwild Building (Wonderwild – Places for Families) ‘Family Activity Center’ gathering skill-enhancing spaces for children, creative workshops, office spaces, and Lotus’s Eatery. The building's highlights include:

  • Whimsical Market A fantasy landmark of happiness, featuring a tree as tall as a three-story building, filled with lights, colors, sounds, and moving sculptures that create a theme park-like atmosphere.
  • Daily Delicious A Michelin food hall featuring selected restaurants serving delicious food for every generation.
  • Family Play Time An aerial playground designed for creative activities, providing joyful moments for families.
  • Edutainment Zone The largest and best learning activity center in Bangna, covering workshops, skill enhancement courses, and activities designed for children and adults to learn and engage together both in classrooms and in nature.
  • The Hilltop Offices – Premium Office with Nature View A 10-story office space (6th to 15th floors) designed to global design standards, considering both work happiness and coexistence with nature and forests, meeting international standards LEED Gold and WELL Gold.

3. Festie Town Building (Festie Town – Happening Space for All) A center of fun and celebration, equipped with events, performances, exhibition centers, and exciting shows throughout the year, providing a special experience that makes every day feel like a festival of happiness, designed as a Semi-Outdoor space that welcomes natural light, featuring duplex and triplex stores that support flagship stores to fully reflect each brand's identity. Highlights of the building include:

  • Lumis Theater Hall A hall with a capacity of 400 people, serving as a theater for performances and events, and another space for organizing events, activities, conferences, seminars, and exhibitions or special occasions.
  • Shops with Unique Concepts such as bookstores, flower shops, cafes, quick dine-in restaurants, and a Rooftop Urban Farm.
  • Lotus’s Privé Lifestyle supermarket and convenience store 7-11
  • Pet Destination with a comprehensive health care center and premium products for pets.

“In addition to being The Magical Destination of Happiness, where every element is intentionally designed to create experiences for people of all ages, the activities here will be designed as ‘Together Activities’ that everyone in the family can participate in. Furthermore, the fun and excitement do not stop at the Physical Layer; Happitat also incorporates various dimensions of happiness and excitement (Multi-layer of Happiness), allowing visitors to discover new things in both the real and virtual worlds through Phygital Gamification experiences, including Augmented Reality, Virtual Reality, and AI Assistance.”

Additionally, the project is the first in Thailand to have a KPI based on the happiness of visitors, viewing happiness not just as an abstract concept but as something tangible. Therefore, a Happiness Index will be used through AI Camera technology to measure visitors' smiles, serving as a metric for emotions, satisfaction, and feedback, and utilizing the data obtained to analyze and enhance benefits for partners and customers, aiming to develop services and elevate Happitat to deliver even greater happiness and experiences. At Happitat, the wonders of happiness can happen every day.” Mr. Wisit concluded.

For more details about Happitat, visit the website https://www.happitatthailand.com/th. For retailers, shops, or organizations interested in leasing space, please contact [email protected].