• “Setthasiri” is a quality single-house brand from Sansiri that has gained trust and success with over 50 projects nationwide, valued at over 100 million baht. It has built a reputation under the concept of “Portrait of Success”, a home that is more than just a residence but a reward for life and a symbol of achievement. This success has inspired the new campaign “WATCH ME”.
  • Sansiri has launched the campaign “WATCH ME” based on insights from the new generation who create their own success and use social media to tell the story of “Living Your Best Life by Working Hard” through CapCut Template and TikTok, connecting digital behavior with the meaning of home as a Portrait of Success.
  • The new generation does not wait for opportunities… they create them. This campaign targets young achievers who, from a young age, do not wait for opportunities to come but intentionally create them to reach their goals. When they succeed, they shine the spotlight on their “best life” that they have built themselves.
  • Get ready for the biggest deal of the year with Setthasiri “WATCH ME - Live Your Best Life with Discounts Up to 10 Million*” at Setthasiri, launching beautifully at 13 locations with discounts up to 10 million* and an Exclusive Package worth over 1 million*, starting from 15 million*. The deal runs from September 25 to October 31, 2023.

Exploring the Concept of WATCH ME TREND X SETTHASIRI

Sansiri has continuously succeeded with the brand “Setthasiri”, a quality single-house brand that has gained trust and success with over 50 projects nationwide, valued at over 100 million baht under the concept of “Portrait of Success”, which is not just a residence but a reward for life and a symbol of achievement that reflects work, family, and happiness in all dimensions. This success not only reinforces the strengths of the Setthasiri brand but also inspires Sansiri to communicate with the new generation in a contemporary way that aligns with current digital behaviors.

Thus, the campaign “WATCH ME” was born, telling the powerful stories of a generation that does not wait for opportunities but chooses to create them themselves. Research shows that over 70% of Thai people aged 18-34 dream of starting their own business or brand, and over 80% use TikTok as their main platform to showcase their “best life.” This behavior is clearly reflected in the trend of CapCut Templates, which are not just video editing apps but popular tools for storytelling about life and success.

Sansiri harnesses the power of this behavior to develop the “WATCH ME” campaign, creating a Viral Culture Movement that serves as a marketing tool reflecting the Brand Identity of Setthasiri customers, especially the Young Successors who value both social status and life rewards while building family stability. Let your achievements be told by your “home” through meticulous design, functional solutions, and quality locations that reflect real-life pride.

To celebrate both the brand's success and the launch of the campaign, Sansiri is offering the biggest promotion of the year named Setthasiri “WATCH ME - Live Your Best Life with Discounts Up to 10 Million” at the Setthasiri project, launching beautifully at 13 locations across Bangkok and its suburbs, offering special deals with discounts up to 10 million* along with an Exclusive Package worth over 1 million*, which includes a Well-living Package valued at over 500,000 baht*, featuring items that will make residents feel comfortable and at ease, or offers from renowned furniture brands with CHANINTR Voucher Package worth up to 1 million*.

Discover the “Setthasiri” single houses starting from 15 million* from September 25 to October 31 at participating projects.

  • Setthasiri Ratchaphruek – Nakhon Inthra
  • Setthasiri Seri Thai
  • Setthasiri Phaholyothin – Sai Mai
  • Setthasiri Ratchaphruek - Line 1
  • Setthasiri Maha Jesadabodin Bridge
  • Setthasiri Ngamwongwan
  • Setthasiri Don Mueang
  • Setthasiri Watcharapol – Thep Rak
  • Setthasiri Ruam Chok
  • Setthasiri Bangkok - Pathum Thani 2
  • Setthasiri Bangna Km.10
  • Setthasiri Bangna – Suvarnabhumi
  • Setthasiri Ring Road – Lam Luk Ka

Join us in sharing your success story in the style of “WATCH ME - Living Your Best Life by Working Hard” at http://siri.ly/8n1jbN8.

And get ready for the Setthasiri deal “WATCH ME - Live Your Best Life with Discounts Up to 10 Million” at https://siri.ly/11qRto9.