ALLY, through its real estate investment trust, ALLY REIT, is advancing its strategy to enhance the potential of its community malls by attracting leading brands from both Thailand and abroad to enrich customer experiences. Under the vision of "Shaping the Future of Communities", the concept focuses on creating an "Ecosystem" that includes a diverse range of quality shops and activity spaces to meet the needs of every family, aiming to become a leader in Thailand's retail market. Recently, it has partnered with top brands to launch new stores, including healthy options, premium tea, shabu, and barbecue, to generate traffic and increase customer return frequency.

ALLY is enhancing its lineup with exciting new stores to attract customers, featuring the renowned premium tea brand Chagee, which meticulously prepares every cup; Boost Juice, Australia's number one juice and smoothie brand, which selects high-quality ingredients and blends them fresh for a refreshing and healthy taste, offering signature menus with both local and international fruits; Shabu Baru, a Japanese-style shabu restaurant that stands out with its individual pot servings, combining fresh ingredients with delicious and value-for-money flavors at The Crystal Ekkamai-Ramintra; and catering to barbecue lovers with the first branch of Tee Noi Barbecue on Ratchaphruek Road at The Crystal SB Ratchaphruek, serving quality meats, specially marinated pork, and fresh seafood in a value-packed buffet. Additionally, there are many leading shops and restaurants to choose from, catering to every lifestyle for shopping, dining, and relaxing all in one place.

Mr. Kwinthir Iamsakulrat, CEO of ALLY, stated, "As a leader in Thailand's community mall sector, ALLY's goal is not just to increase the number of shops but to create an ecosystem that meets the needs of local residents. We plan to continuously expand and refresh our core stores, aiming for over 32 million visitors annually and an average revenue growth of 3-5% by attracting a variety of shop types to encourage customers to visit more frequently and spend more time in our projects."

Currently, the ALLY REIT owns 16 community mall projects covering a total area of over 169,908.75 square meters. Food and beverage (F&B) shops remain a vital part, generating an average of over 40% of rental income and being the fastest-growing category in the portfolio. The strategy focuses on increasing anchor brands that generate traffic and niche brands to target the new generation and modern families, while also refreshing the project's image to align with lifestyle and health trends to enhance visit frequency.

By integrating both global brands and popular local shops, the ALLY REIT is committed to creating quality spaces and diverse shops, elevating community malls to become urban lifestyle hubs where customers can check in, shop, dine, and relax every day. This reinforces its vision of being a community mall leader closely aligned with every consumer lifestyle, consistent with sustainable growth strategies and creating long-term value for investors and customers.