TCL showcased its grandeur by winning 8 global awards at the IFA Innovation Awards 2025 and Global Product Technology Innovation (GPTI) Awards during the IFA 2025 event held in Berlin, Germany from September 5-9, 2025. This event is the world's largest consumer technology and home appliance exhibition, reaffirming TCL's position as a global leader in smart technology innovation. The company presented future solution technologies covering home appliances and smart devices, including premium TVs, monitors, and audio equipment, while launching new products in the AI-Powered Smart Living category developed on the Turing platform, such as TVs, air conditioners, refrigerators, and washing machines under the theme “Inspire Greatness, Ignite Your Vibe.”

Mr. Gary Zhao, Managing Director of TCL Electronics (Thailand) Co., Ltd., a global leader in home appliance technology and the world's largest Mini LED TV brand, revealed that TCL received several prestigious awards at IFA 2025, reflecting its innovative potential and global leadership in the smart living technology industry. TCL won 5 awards from the IFA Innovation Awards and 3 awards from the Global Product Technology Innovation (GPTI) Awards. These awards cover a wide range of TCL products and affirm its global leadership and expertise in consumer electronics technology.

The IFA Innovation Awards were introduced for the first time to honor technologies that are shaping the future of smart living. TCL won 3 first-place awards and 2 Honoree awards in the categories of smart devices, soundbars, and gaming monitors. The TCL NXTPAPER 60 Ultra smartphone won the "Best in Tech for Good" award for its advanced eye-care display technology, while the TCL NXTPAPER 11 Plus tablet received an Honoree award in the same category. Additionally, the RayNeo X3 Pro smart glasses won an Honoree award in the "Best in Emerging Tech" category for its AI technology and multi-mode interaction. Furthermore, the TCL Wireless Free Sound Speaker Z100 won the "Best of Audio" award for its immersive home theater sound quality, and the 32R84 QD-Mini LED Monitor received the "Best in Computing & Gaming" award for its sharp visuals and smooth gaming experience.

At this event, TCL also excelled at the Global Product Technology Innovation (GPTI) Awards, winning 3 Gold Awards. The TCL Premium QD-Mini LED C8K TV received the "ZeroBorder Design Gold Award" for its Virtually ZeroBorder design that revolutionizes borderless TV viewing experiences. Meanwhile, the TCL FreshIN 3.0 air conditioner won the "AI Energy-Saving Technology Gold Award" for its upgraded T-AI technology, which saves over 37% more energy than conventional inverter models. Additionally, the TCL SuperDrum Series Washer & Dryer Pair received the "Super Drum Technology Innovation Gold Award" for its 6 Bionic Lifters and wave-patterned drum that provides deep cleaning while being gentle on fabrics and conserving water.

Moreover, TCL brought a fleet of modern innovations by showcasing one of the largest consumer electronics displays in the world under the theme “Inspire Greatness, Ignite Your Vibe,” reflecting TCL's role as a Worldwide Olympic Partner. The showcase included cutting-edge audio-visual technology, smart appliances, and AI-driven mobile devices, garnering overwhelming attention from media and consumers worldwide.

TCL reaffirmed its leadership in technology by launching a diverse range of products covering both home appliances and smart devices, highlighting the introduction of premium TVs, gaming and graphic monitors, and audio equipment, all designed to enhance viewing and home entertainment experiences. Additionally, TCL launched new products in the AI-Powered Smart Living category developed on the Turing platform, including TVs, air conditioners, refrigerators, washing machines, and many other innovations to create a smarter and more personalized life for consumers, such as smartphones, tablets, the world's first modular AI companion robot, and advanced AR MicroLED glasses for immersive experiences.

Winning awards at IFA 2025 reflects TCL's commitment to connecting people worldwide through the transformative power of technology to inspire greatness in every aspect of life.

“This success marks another significant step in affirming TCL's potential as a global brand driven by innovation that delivers smart products and solutions that enhance the quality of life for consumers in Thailand and around the world, aiming to inspire people to use technology creatively to achieve greatness together,” said Mr. Gary.

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