AssetWise is committed to nurturing a new generation of heroes through its Lifestyle Marketing strategy, actively supporting young players from BG Pathum United Football Club. The company has provided fully furnished accommodation with free common area fees for one year, featuring players such as Chanathip Tamma, Siwakorn Ploysang, Theerathat Pruethong, and Nattawut Wongsawang, all of whom are promising young talents from the Thai national team, along with Pudthawong Sangvilai, a rising star from the Laos national team. They are currently undergoing intensive training in preparation for the Thai League and international tournaments, marking a significant step towards improving the quality of life for these young athletes as they pursue their dreams in professional football.

Ms. Pachara Prabhanwattana, Senior Managing Director of the Condominium Real Estate Business Group at AssetWise Public Company Limited, stated that AssetWise believes in creating spaces of happiness that extend beyond project development. It also includes supporting talented young individuals who will be the nation's future driving force to fully utilize their potential. By helping fulfill the dreams of the young players from BG Pathum United or “The Rabbits”, it sends positive energy to Thai football and drives youth towards international levels.

“The accommodation provided for the five young BG players is part of quality projects under AssetWise, including Kave Embryo Rangsit and Atmoz Kanaal Rangsit, which are conveniently located near training facilities. The fully furnished rooms come with waived common area fees for one year, allowing them to focus on their training and intense competition schedule this season,” Ms. Pachara added.

Ms. Nityaporn Tharasuk, Director of the Commercial Department at BG Pathum United Football Club, mentioned that the Thai League season (August 2023 – June 2024) has a packed competition schedule every week, and the club has an intensive training timetable. AssetWise's support in accommodation is crucial, and we are also collaborating on activities that connect the brand with residents and fans throughout the year under the name “RabbitWise”, including organizing football competitions to help Thai youth showcase their skills and gain experience with coaches and senior players, paving their way to becoming professional footballers.

Theerathat Pruethong, an 18-year-old rising star, expressed with a smile, “I have accommodation at Kave Embryo Rangsit, and I love the ample common areas, especially the fitness room, which is fully equipped. I use it regularly to stay fit before training every day. It’s very convenient. Having accommodation close to the training ground saves a lot of travel time. I usually train every evening until late, and if I had to travel far, I would be tired and not fully rested. With this nearby accommodation, I have more time to recover and can really focus on my training.”

AssetWise continues to support sports and lifestyle activities consistently, aiming to extend its support for sports beyond just on-field activities by adapting strategies to align with consumer behavior in the social media era. This approach aims to foster closer connections with the fan base, create engagement, and encourage consumers to feel more connected to the brand, while also creating new opportunities and spreading happiness across generations alongside the development of quality residential projects.