Sansiri Public Company Limited, a leading real estate company in Thailand, has achieved success by winning the 2025 Customer Innovation Awards in the category of Enterprise Transformation Leader. It is the first Thai company to receive this award, recognized for its outstanding performance, measurable results, and clear operations, presented by Tricentis, a global leader in software testing and quality assurance, during the recent Tricentis AI Tour in Singapore.

Sansiri's notable achievement is the development of an AI-Powered Quality Assurance System that reflects its success in systematically driving Digital Transformation with tangible results. This system has improved software error detection accuracy by 85% and reduced testing time by 35% compared to traditional methods. Sansiri has transformed by seriously building its team and establishing clear KPIs, resulting in consistent IT quality standards, detecting complex defect patterns that humans might overlook, and creating a quality database for effective trend analysis. This supports various operations within Sansiri, such as finance, sales, quality home construction, and the Sansiri Home Service Application, which provides residents with an enhanced experience for tracking news and notifications from projects more easily and conveniently.

The integration of AI into Sansiri's work processes not only enhances the organization's potential but also reinforces its leadership in digital innovation, particularly in the fields of Quality Software Engineering and AI within the Thai real estate industry, gaining recognition at the Asia-Pacific level. Receiving this award reflects Sansiri's commitment to elevating work standards with advanced technology to deliver the best experience to its customers.