The Standard hotel group is proud to announce the opening of its latest resort in Southeast Asia, The Standard, Pattaya Na Jomtien, scheduled to open this October. This chic seaside resort is located on Na Jomtien Beach, just over an hour from Bangkok, offering a stylish new vacation experience characterized by distinctive design and the unique identity of the brand.

Following the successful launch of The Standard Hua Hin in 2021, The Standard Bangkok in 2022, and The Standard Singapore in 2024, the opening of The Standard Pattaya Na Jomtien marks an exciting new chapter on Thailand's eastern coast, especially with the introduction of Esmé, the first beach club from The Standard, which aims to transform the image of Pattaya and provide a fresh perspective on this popular destination.

Just over an hour from Bangkok, Na Jomtien offers a completely different vibe from the bustling Pattaya. This tranquil area is becoming a new tourist destination in Thailand, with a slower pace of life, calm seas, and a relaxing atmosphere, making it perfect for those seeking a stylish and elevated seaside experience.

Na Jomtien Beach is surrounded by serene waters and dotted with beautiful islands in the Gulf of Thailand, such as Koh Kram, Koh Phai, and Koh Larn. A short boat ride will reveal pristine white sands, coral reefs, and stunning turquoise waters that rival those of Thailand's southern islands. Here, visitors can choose from a variety of water activities, including snorkeling, kayaking, and sailing, allowing them to experience the tranquility and beauty of nature close to Pattaya.

Moreover, Na Jomtien is gradually evolving into a hub for art, design, and quality dining. The area is filled with new cafes, meticulously crafted restaurants, and creative spaces that emphasize ambiance and harmony with nature. For adventure enthusiasts, Na Jomtien is also a popular spot for kite surfing, attracting both professional athletes and amateurs from around the globe due to its consistent winds and open waters.

Whether sipping cocktails at sunset, cruising to nearby islands, snorkeling to explore coral reefs, or enjoying various water sports, Na Jomtien offers a different perspective of Pattaya, characterized by a peaceful atmosphere that emphasizes quality of life and is surrounded by truly beautiful and lush nature.

The Standard Pattaya Na Jomtien features interior design by DIN Studio and Studio Lupine, along with Verena Haller and The Standard's design team, while the architectural design by ONION reflects modern architecture in a new perspective that embodies the brand's unique identity. The design features angular forms in a Brutalist style, reinterpreted with soft curves and harmonious vertical rhythms, creating an atmosphere reminiscent of ocean waves that warmly welcomes visitors.

The landscape design is crafted by PLA, seamlessly integrating lush greenery throughout the space, guiding guests through a sensory experience from the moment they step into the resort until they reach the beach, utilizing shadows, light, colors, and the sound of the sea breeze to create an ever-changing and immersive atmosphere.

The Standard Pattaya Na Jomtien comprises 161 rooms and suites, ranging from modern Standard King rooms to Deluxe One Bedroom Suites with private pools and sea views, including a standout Penthouse measuring 322 square meters. Each room is designed to provide comfort and unique style, featuring rain showers and carefully selected amenities, along with garden or sea views that enhance the relaxation experience and offer an escape from the hustle and bustle.

This seaside resort celebrates creativity in every detail from both Thai and international artists. One highlight is the sculpture titled “Unity of the Double” by Chloé Kelly Miller and MozART Advisory, featuring a pair of large carved stone sculptures created exclusively for this location, symbolizing themes of duality, family, and joyful reunions.

The uniforms have been designed in collaboration with renowned Thai fashion brand Vickteerut, featuring a special collection that blends chic urban tailoring with the comfort of beachside living, characterized by simple lines infused with unexpected details.

Esmé is The Standard's first beach club.

Nestled on the lush beach of Na Jomtien, Esmé is a beach club that combines the bold flavors of Mexican cuisine with the vibrant charm of Thai food in a chic, relaxed atmosphere at sunset. The sounds of drums and gongs create a lively rhythm and ambiance. Must-try dishes include:

  • Chicharrones de Cerdo con Guacamole - Crispy pork belly served with pickled vegetables and guacamole.
  • Pescado Zarandeado - Grilled snapper Mexican style.
  • Camarón Tacos - Grilled tiger shrimp tacos marinated in tamarind sauce, served with crispy fried onions and homemade sauce.
  • Pair with Pattaya Paloma - A spicy tequila cocktail garnished with chili salt, designed to elevate the fun from sunbed to dance floor.

Sereia - The Charm of Chonburi Seafood

Inspired by the seafood traditions of Chonburi province, Sereia offers a special seafood dining experience focusing on fresh local ingredients and high-quality meats, expertly grilled over open flames. The menu emphasizes seasonal freshness and local flavors, featuring standout dishes such as “Jang Long” - Chonburi-style fried fish skewered with lemongrass, served with refreshing cucumber dipping sauce, and “Kang with Soft Crab” - soft crab wrapped in cha-plu leaves, topped with rich red curry.

Mmhmmm

An adults-only rooftop located above Sereia, offering a private relaxation experience with a modern design bar, mud spa, ice bath, sauna, and private pool. The atmosphere perfectly blends tranquility and fun, with panoramic sea views and memorable relaxation moments.

The Pool

The pool at The Standard Pattaya Na Jomtien is just steps from the sea, providing a relaxed and vibrant atmosphere. Warm striped sunbeds line the pool, adding brightness to the beach, while white trellises adorned with bougainvillea create a shady spot for sipping cocktails and casual conversations. Surrounding the area is lush green grass, allowing guests to lounge on the ground and relax naturally. Poolside service includes refreshing cocktails, frozen rosé wine, and popular drinks from The Standard, served directly to your sunbed to enhance every moment of relaxation.

Surf Shack

Inspired by the chill vibe of surfers in Baja, Mexico, Surf Shack is decorated with vintage surfboards lining the walls, serving cold beers and beach snacks that will energize and refresh you, whether you've just surfed, kiteboarded, or simply strolled along the beach. Surf Shack is the perfect spot to let your feet sink into the sand.

The Standard Pattaya Na Jomtien is a new seaside destination that combines a relaxed tropical atmosphere with unique design and service. Whether you're looking for authentic Thai seafood, spicy tacos, sunsets, or just good vibes, this is the New Standard for coastal relaxation in Thailand.

To celebrate the official opening, the hotel is offering a special promotion with a 20% discount on the best available room rates each day, including breakfast for 2 guests and a special cocktail at Esmé Beach Club, available for booking now and stays starting from October 21, 2023. For more details and to reserve your stay, visit www.standardhotels.com/pattaya.

The Standard Pattaya Na Jomtien joins the World of Hyatt membership program.

Hyatt offers exclusive benefits and elevated experiences for guests, allowing members to earn points from their stays, redeem special privileges, and access member-only programs at Hyatt hotels and resorts worldwide. For more details about the membership program, visit World of Hyatt.