Lamitak, a leading laminate brand from Singapore, held an exclusive launch event for the Portfolio 2026/2027 Collection under the theme "FOUND ON ELEMENTAL CORE" at EM Tower, Emsphere in the heart of Bangkok. The event was attended by esteemed guests from the architecture, design, and real estate development sectors, as well as business partners from Singapore and Indonesia. This launch not only showcased the new collection but also reflected LAMITAK's commitment to becoming a "Regional Brand" that seamlessly integrates business growth strategies with design inspiration.

Vision: Good Product for Sustainable Growth
Mr. Vichian Asawaworrit, Managing Director of T.A.K. Products and Services Co., Ltd. (TAK Thailand), a joint venture with Singapore that develops and imports interior decorative surface materials under the "Lamitak" brand, stated that the launch of the Portfolio 2026/2027 Collection under the theme "FOUND ON ELEMENTAL CORE" marks another significant step for Lamitak in Thailand. Every Lamitak product starts with genuine intent, based on the principle of "Good Product," which means not only creating beautiful items but also ensuring innovation, durability, practicality, and timeless beauty to inspire every space. We believe that good design begins with good products, and this stance will drive Lamitak's strong growth in the Asian market. This concept reflects the future business direction focused on creating value for designers and consumers while driving the market towards Green Innovation and sustainability.

18 Years in Thailand Towards Regional Market Expansion
Ms. Geraldine Tan, Executive Director of Business Development at Lamitak Singapore, mentioned that over the past 18 years, Lamitak has built a strong foundation in Thailand, and the Portfolio 2026/2027 represents a commitment to expand into the region. We view Thailand not only as an important market but also as a gateway to Asia filled with business opportunities and inspiration. This reflects Lamitak's direction to elevate from a surface material brand to one that inspires designers and real estate projects across Asia.

Collection 2026/2027: From Nature to the Real Market
Mr. Jansen Tan, Director of Products and Brands at Lamitak, further explained that the inspiration for the new collection design comes from the belief that good design starts with good products. This new collection blends the modern energy of the city with the beauty of nature, drawing from journeys and discoveries around the world to create surfaces that are both familiar and novel, providing designers with materials that stimulate endless imagination.

The highlight of the new collection features over 508 design options that cater to all needs, including the Solids+ series that perfectly combines colors and textures, wood patterns inspired by mid-century styles and Japanese bamboo forests, as well as the introduction of more than 18 new shades that are striking and modern. Additionally, there are Acadia and Dune surfaces that beautifully mimic wood and stone patterns. In terms of durability, Lamitak has introduced innovations that meet various usage needs, such as the Protak Series 2, suitable for high-traffic areas, and the ProCore Series, which combines the best features of both Protak and Solid Core, offering antibacterial protection, durable surfaces, and colors that do not fade easily, while also emphasizing true sustainability, as reflected by numerous global certifications such as GREENGUARD Gold, Singapore Green Label, and being a Level 4 Green Building Product.

Strategy: Building the Brand through Experience (Brand Experience)
This launch event reflects Lamitak's new direction, focusing on creating Customer Engagement rather than merely showcasing products. The exhibition interpreted laminate surfaces anew, inspired by stone, wood, mountains, and everyday life, presented in graphic layers that reflect beauty, simplicity, and sustainability through interactive activities such as the Lamitak Scanner, an interactive technology for product selection, the Good Gift Booth, and the Good News Card that create a Surprise & Delight experience, Good Sketch that connects art with real materials, and the Face Registration Wall that turns every guest into a part of the event. These elements reflect a strategy aimed at making "Brand Experience" a tool for building recognition and loyalty among designers and users. In summary, the launch event for the Portfolio 2026/2027 Collection is not just about a new collection but also a declaration of Lamitak's business direction that combines Good Product = innovative and sustainable products, Good Design = inspiring designers' imagination, and Good Strategy = strong regional business expansion from Bangkok to Singapore and Indonesia. Lamitak is moving forward to inspire the design community and position itself as a Regional Leader in the most sustainable and creative surface material market in Asia.