For the new generation, the term "home" no longer refers solely to a standalone house or a condominium. It has been redefined to reflect quality of life, comfort, and the right community, especially for those living in urban areas. Whether they are executives or office workers, people are seeking residences that allow for a true lifestyle, not just a "bed" or a "permanent home" in the suburbs. They desire a space that balances work, relaxation, and family life.

For professionals ready to grow and pursue their goals, a "home" close to work, with convenient transportation and comprehensive services, becomes a crucial support that allows them to fully commit to their work. When they return home, they can recharge both physically and mentally, without worrying about trivial matters, and can rejuvenate themselves and their loved ones for what lies ahead. From the perspective of parents sending their children to study in the city, the "home" they seek is a safe residence, easily accessible, and surrounded by a community that offers a high quality of life, along with services that ensure their children can live smoothly.

As a response to the needs of modern urban dwellers, the "Serviced Apartment" model has emerged as a superior option compared to renting a condominium, which often comes with space and service limitations, staying in hotels that do not cater to long-term needs, or purchasing a home that entails maintenance burdens and challenges in relocating at different life stages.

Serviced Apartments stand out with features that align perfectly with urban lifestyles, offering spacious living areas equipped with home-like functions, including a kitchen, a relaxing living area, a workspace, and communal areas for leisure, alongside hotel-standard services that manage daily inconveniences. Their locations connect easily to business districts, schools, and top hospitals, enhancing convenience and safety for both professionals and families. Above all, Serviced Apartments provide a community atmosphere filled with quality of life, and when it comes time to change living locations, transitioning is easy without the burden of selling or renting out a home.

This is why serviced apartments are becoming the "second home" model for modern urban dwellers, addressing not only housing needs but also seamlessly integrating flexibility, convenience, and quality of life to truly enhance living experiences.

One of the brands redefining urban living is Shama, a serviced apartment brand managed by ONYX Hospitality Group, a leading management company in Southeast Asia with a portfolio that includes hotels, resorts, serviced apartments, and luxury residences.

Shama is designed to meet the needs of executives, modern professionals, and contemporary families seeking both short-term and long-term living spaces. It offers spacious room sizes, practical layouts, kitchens, living areas, and amenities ready for daily life, complemented by hotel-standard services to ensure comfort every day. Not only does Shama provide "housing," but it also creates a new definition of home that blends the warmth of home with the convenience of a hotel, catering to urban dwellers who value quality of life and flexibility over property ownership. This is why Shama is considered a pioneer of the New Urban Living Mindset, making the "second home" of modern urbanites a reality.

Discover Shama in various locations that cater to different lifestyles:

  • Shama Yen-Akat – A tranquil oasis in the Silom-Sathorn area, surrounded by shops, restaurants, and near Lumpini Park, ideal for fitness enthusiasts and pet-friendly.
  • Shama Ekamai – A location enveloped by community malls, cafes, and the vibrant atmosphere of Ekamai-Thonglor, conveniently connecting to business districts, perfect for modern professionals, featuring exceptionally spacious rooms suitable for long stays.
  • Shama Lakeview Asoke – Located in the heart of Asoke, overlooking Benjakitti Park and close to shopping, dining, and entertainment venues.
  • Shama Petchburi 47 – A peaceful urban retreat adjacent to Bangkok Hospital, near health shops, spas, and relaxation spots, ideal for long-term stays.
  • Shama Sukhumvit – Blending the freshness of nature with modernity in the Sukhumvit area, offering spacious areas and family-friendly amenities, close to Bumrungrad Hospital.
  • Shama Rayong (opening in 2027) – A location catering to both business people and families, near industrial estates and international schools, ideal for those seeking long-term stays for work in the eastern economic zone.

Shama is not just a place to stay; it is a "home" in a new sense, ready to offer flexibility, comfort, and a better quality of life for modern urban dwellers across various countries, including Thailand, Malaysia, Hong Kong, and China. For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com, and to learn more about Shama, visit www.shama.com.