Grand Unity is redefining the real estate industry with the launch of the campaign of the year, "GRAND UNITY BATTLE ZERO - Book with 0 Baht". This campaign emphasizes a unique brand communication strategy by featuring Khun Nuer - Chakrit Anantakul, a renowned illustrator and graphic designer, to create 5 fighter characters inspired by video games. These characters represent the identity of 5 condominium brands from the BLUE Series, along with 10 quality ready-to-move-in projects. A grand event will be held as the ultimate condominium booking arena from September 18-24, 2025, at Central Ladprao, Zone A, Level 1.

Mr. Kampon Poonsonnee, CEO of Grand Unity Development Co., Ltd., stated that to reinforce their commitment to delivering high-quality condominiums with the highest standards, alongside creating marketing strategies that deeply understand customer insights, the company has launched the GRAND UNITY BATTLE ZERO campaign. This new brand communication format features Khun Nuer - Chakrit Anantakul, a leading Thai artist and graphic designer, who has created 5 fighter characters to convey the uniqueness and selling points of 5 condominium brands. This not only refreshes the brand but also enhances customer accessibility and memorability, especially among the younger generation who can clearly connect with each brand's identity.

The "GRAND UNITY BATTLE ZERO" campaign has created 5 fighter characters that distinctly reflect each brand's identity, including:

  • BLUNA from the 'Blue' brand: A wise fighter connected to the surroundings, reflecting the concept "Explore your area" of the project that offers happiness and complete convenience in one location.

  • DENYX from the 'Denim' brand: An energetic and active fighter, reflecting the idea "Plan to live unplanned" of the project that caters to the lifestyle of the new generation who never stops.

  • CIELON from the 'Ciela' brand: A calm and sharp fighter, reflecting the project's prime location near the BTS, ensuring seamless connectivity for all journeys.

  • MAZAROX from the 'Mazarine' brand: A visionary fighter from the skyline, representing superior perspectives and the value of projects located in prime CBD areas in northern Bangkok.

  • ANICIA from the 'Anil' brand: A strong female fighter embodying pure energy, reflecting the definition of luxury combined with well-being and thoughtful design in every detail for quality living.

Experience a Central City Arena with 5 Special Activity Zones

The "GRAND UNITY BATTLE ZERO" event at Central Ladprao is designed as an arena for condominium ownership, divided into 5 main zones:

  • Hall of Fame: 10 ready-to-move-in condominium projects with special offers exclusive to this event.

  • Deal Arena: Discover hot deals with special-priced units that you won't find anywhere else.

  • The Gate of Victory: A photo spot with cool fighter characters.

  • Flash Battle: Join in on a high-tech VR game to compete for the title of Battle Zero champion.

  • The Collector’s Keep: A zone showcasing special limited edition memorabilia.

“The company believes that this campaign and event will effectively raise brand awareness and expand the customer base to new target groups, making consumers feel more connected and familiar with the Grand Unity brand and its projects, while also stimulating purchasing decisions as the year comes to a close,” Mr. Kampon concluded.

Don’t miss out! Get ready to experience the best offers of the year at the "GRAND UNITY BATTLE ZERO - Book with 0 Baht" event from September 18-24, 2025, at Central Ladprao, Zone A, Level 1, from 10:00 AM to 10:00 PM. For more information, visit www.grandunity.co.th or inquire via LINE @GrandUnity or call 0 2652 4000.