SC Asset, a leader in high-quality real estate and innovation, has launched a new project “COBE Ladprao – Sutthisan,” a low-rise condominium under the concept A COMMUNITY FOR EVERY YOU, through the CO-BEING COMMUNITY concept that understands the lifestyle of the new generation, priced at just 1.99 million baht. The project invites three hot stars from the hit series 'GELBOYS Status: Stuck in Love' – New-Chayapak, Paip-Monthaphum, and PJ-Mahidol – to share their perspectives on finding a condo that meets the needs of the NEW GEN, enriching their lives and inspiring them every day.

Ms. Kanokorn Limkhamnoed, Managing Director of the High-Rise Property Development and International Customer Business Group at SC Asset Corporation Public Company Limited, revealed that “The starting point of the ‘COBE’ brand is to create options for the new generation with diverse lifestyles and individuality. While providing privacy, it also allows for shared experiences with others, which is the essence of the CO-BEING COMMUNITY concept. We have already developed two projects: COBE Ratchada – Rama 9, which has achieved over 86% sales, and COBE Kaset – Sripatum, which has reached 98% sales. During the earthquake situation, this further emphasized our commitment to quality and excellent after-sales service. We have seen increased interest in SC Asset projects across all segments. The launch of “COBE Ladprao – Sutthisan” features fully furnished condos with beautiful designs at the most accessible prices in the last 10 years, and it will be challenging to find such pricing in this segment again.”

The “COBE Ladprao – Sutthisan” project, valued at 1.76 billion baht, consists of 4 low-rise condominium buildings, including 3 residential buildings with 8 floors and 1 commercial building, totaling 684 units on a 5-0-59.3 rai plot located in Soi Ladprao 64. The units come in 4 types: 1 BED FLEX sized 24-25 square meters, 1 BEDROOM SIGNATURE sized 27-30 square meters, 1 BEDROOM PLUS sized 34-37 square meters, and 2 BEDROOM sized 45 square meters, with amenities such as a swimming pool, fitness center, social lounge, craft & co. space, meeting room, and live studio, starting at just 1.99 million baht. EIA APPROVED, construction is expected to begin at the end of 2025 and be completed for occupancy around the first quarter of 2027.

Ms. Nattaniyacha Yupapin, Senior Director of High-Rise Marketing at SC Asset Corporation Public Company Limited, discussed enhancing the customer service experience, stating that SC Asset has developed brand and product strategies through three key focuses:

  1. Place – A prime location just 600 meters from the Chokchai 4 Yellow Line BTS station, connecting to business and lifestyle areas conveniently, with amenities for residents such as a 7-ELEVEN that will operate as a full-service Food Place, along with partnerships with GRAB for transportation and food services. Additionally, a 3-year warranty for units and furniture is provided, along with a dedicated after-sales service team to ensure residents' peace of mind every day.
  2. People – Diverse common areas that allow residents to engage in activities together. SC Asset has also created a COBE Community in the RuJai application for residents to build a community around market place exchanges, sports competitions in a digital format (Virtual Sport), and group chats for discussing interests or organizing workshops. There is also a Telemed channel for residents to consult with doctors 24/7.
  3. Planet – SC Asset prioritizes environmental sustainability to create a balance between living and nature. The project uses construction materials that help reduce greenhouse gas emissions and environmental impact, along with the installation of solar cells to reduce energy consumption in common areas. A waste separation area aligns with the Zero Waste concept, while ensuring quality, safety, and durability for residents to enjoy comfort and responsibility towards the planet. This project is expected to reduce greenhouse gas emissions by up to 2,400 tons.

The three stars, New-Chayapak Tanprayoon, Paip-Monthaphum Sumonwarangkoon, and PJ-Mahidol Pibulsongkram, from the hit series 'GELBOYS Status: Stuck in Love' also shared their perspectives on finding a condo that suits the new generation, stating, “From the viewpoint of three individuals like us who value individuality, enjoy expressing our preferences and lifestyles, and dare to be different, we sometimes have complexities within ourselves. For instance, some days we want to be seen, while other days we prefer privacy. Although we love freedom and thinking outside the box, we don’t want to feel alienated. We want to be 'Someone' unique. Therefore, when choosing a condo, we look for a location that is convenient to travel with multiple routes, suitable for those who appreciate speed. The project 'COBE Ladprao – Sutthisan' has a unique design concept that feels one-of-a-kind, with various activity spaces suitable for both solo use and inviting friends over. We also appreciate the variety of room types available, especially for us who focus on relaxation and fashion, as we often prioritize bedrooms with walk-in closets. This condo perfectly meets our lifestyle needs.”

SC Asset is preparing for the First Preview, the first booking event, on August 30-31, 2025, with surprise pricing starting at 1.899 million baht. Anyone interested in the “COBE Ladprao – Sutthisan” project can schedule a visit to see the sample room first! For more information, call 1749 or visit the website www.scasset.com, Line OA: @scasset (line.me/R/ti/p/@scasset), Facebook www.facebook.com/scasset, Instagram www.instagram.com/scasset/, X https://x.com/sc_asset, TikTok www.tiktok.com/@scasset, and YouTube m.scasset.com/youtube