EyeLink Vision held a grand event titled “ic!berlin 2025” under the theme “THE SILVER LIGHT OF THE MOON” to unveil the latest ic!berlin Collection with two new collections, marking the first time in Thailand. This launch aims to cater to customers while introducing a marketing plan for the year 2568, reinforcing its position as the number one market leader with the highest sales of premium eyewear for both men and women in Thailand.

Mr. Davide Lunghi, General Manager of ic!berlin Germany, revealed that the precision of the Berlin design in both collections, which collaborate with Mercedes-Benz and Mercedes-AMG, along with the Fall Winter 25/26 collection, merges with the creative energy of Bangkok on a moonlit night filled with inspiration. This embodies the essence of ic!berlin that we are proud to present through these two special collections.

Mr. Prabhan Padungkiatsakul, Managing Director of EyeLink Vision Co., Ltd., the importer and distributor of over 20 leading global eyewear brands, including ic!berlin as the official distributor in Thailand, stated that the intense competition in the Thai eyewear market has prompted the company, as a leading importer and distributor of various global eyewear brands, to aggressively market. Recently, they organized an event under the theme “THE SILVER LIGHT OF THE MOON” to launch the latest ic!berlin Collection in Thailand, featuring two collections: the collaboration with Mercedes-Benz and Mercedes-AMG, and the Fall Winter 25/26 collection that reflects high-level creativity, reinforcing its status as a best-selling brand for nearly 30 years. Next year, ic!berlin is preparing for a grand celebration with many surprises to mark its 30th anniversary.

Both new collections from ic!berlin being introduced to the Thai market this time, Mercedes-Benz and Mercedes-AMG x ic! Berlin, in its sixth edition, seamlessly combines timeless luxury from automobiles with minimalist eyewear design. The “Mercedes-Benz” model features a modern retro design with photochromic lenses that change color with light, while the “Mercedes-AMG” model emphasizes a sporty, aggressive look, exceptionally lightweight, made from FLEXARBON® multi-layer carbon fiber in the special “Twill Night” pattern inspired by the AMG cabin.

Meanwhile, the Fall Winter 25/26 main collection from ic!berlin for this autumn showcases a distinctive design called “Horizontal Color Split,” featuring a horizontal color division in the frame with a matte finish on top and a glossy finish below, enhancing the face's elongated appearance. It introduces beautiful and intriguing new shades such as Mimosa Yellow, Bronze/Dark Magenta, and Eucalyptus Green. This collection also debuts a textured stainless steel surface and natural-tone acetate that elegantly reflects Berlin's craftsmanship. It is expected that both collections will receive a warm welcome from Thai customers.

Additionally, the company continues its brand ambassador marketing strategy by renewing the contract with ic!berlin Brand Presenter Mr. Mark - Prin Suparat, a leading actor in Thailand, to serve as the presenter and brand ambassador for the fourth consecutive year. The use of a “local brand ambassador” has proven successful in marketing, generating sales, and creating widespread brand awareness beyond expectations. Mr. Mark is considered highly influential among consumers, reinforcing its position as the number one market leader with the highest sales of premium eyewear for both men and women in Thailand.

“We are extremely pleased to present two world-class collections for the first time in Thailand, which will inspire both consumers and business partners, elevating the Thai fashion eyewear industry to an international level. EyeLink Vision remains focused on functional eyewear as our top priority, leveraging over 20 years of expertise in distribution in Thailand and holding the number one license for functional eyewear sales in the country. Therefore, with the company's extensive experience and the number of brands we import and distribute, we can capture over 80% of the functional eyewear market share in Thailand. This year, the ic!berlin brand continues to be the flagship in our marketing efforts. Currently, EyeLink Vision has over 150 dealers or distributors nationwide, including 20 premium dealers,” Mr. Prabhan concluded.

The ic!berlin eyewear collections are now available at leading shopping centers and authorized retailers nationwide, or you can follow the latest trends on Facebook and Instagram @ic!berlinthailand.