• AWC is moving forward with the development of projects under the concept of AWC's Lifestyle Destination, catering to diverse lifestyles by continuing its collaboration with A49, a leading Thai architectural firm renowned both domestically and internationally, to create unique designs that reflect the beauty of Thai culture, integrating contemporary architecture and smart innovations to provide exceptional travel experiences in every project.
  • Covering various landmark projects in key tourist destinations across Thailand, such as the Lanna Tique Destination, The Okura Prestige Bangkok Hotel, and Spa, the designs consider the concept of balanced development to promote and showcase the lifestyle of local communities through sustainable tourism, supporting Thailand's goal of becoming a global sustainable tourism destination.

Asset World Corporation, or AWC, a Thai real estate developer focused on comprehensive lifestyle solutions, is advancing its long-term collaboration with A49, a leading Thai architectural firm recognized both domestically and internationally, to jointly develop various significant projects in premier Thai tourist destinations under AWC's quality portfolio. This aligns with the Growth-Led Strategy aimed at creating tourism landmarks by presenting unique international standard architectural designs connected to local culture and integrating sustainability in all dimensions to develop quality landmark projects that enhance the country's tourism potential and support Thailand's position as a global sustainable tourism destination.

Naowalapa Traisorat, CEO and Managing Director of Asset World Corporation, stated, "AWC is very pleased to continue our long-term collaboration with A49, a partner in creating AWC’s Lifestyle Destination through various quality projects continuously. We thank A49 for the shared vision to create valuable architecture that harmonizes with local identity and sustainability, such as the InterContinental Chiang Mai Mae Ping Hotel, the 'A-Yah' Rooftop at The Empire, which has developed into the largest and tallest lifestyle rooftop in the heart of Bangkok, the Innside by Melia Bangkok Sukhumvit Hotel, and most recently, the architecture of the Jurassic World: The Experience and Hatch Dome at Asiatique The Riverfront Destination. The projects developed by AWC in collaboration with A49 and global partners aim to create long-term sustainable value, inspiring special experiences for visitors, contributing to Thailand's position as a leader in global sustainable tourism destinations, in line with AWC's mission 'Building Better Future For All' to create a better future for everyone."

Mr. Suwat Vasapinyokul, Executive Chairman – Policy Director of Architect 49 Co., Ltd. (A49), said, "Working with AWC, a leader in global lifestyle real estate, is a significant opportunity for A49 to apply our expertise in international design and architecture to each project. We thank AWC for their continued trust and confidence in our company. Every project by A49 is designed by integrating architectural knowledge with local identity, environment, and project context while conveying inspiring stories to create a unique identity alongside sustainability in both design and usage, which is a principle that A49 has adhered to in all our projects. We are proud and hope that this collaboration will support Thailand's potential as a global tourism destination."

A49 is a leading Thai architectural firm recognized internationally, with numerous global design awards, such as Best Large Firm: Popular Choice Winner at the Architizer A+Awards 2023. The firm specializes in both new project development and the renovation of existing buildings under the concept "To Create Timeless Architecture with Design Knowledge to Define Future Living," starting from understanding the needs of all stakeholders, including the context of the area and environment comprehensively, to meet both current and future demands. A49 has extensive expertise and experience in developing and designing world-class hotels, effectively addressing the needs of global hotel brand partners with striking designs that maintain the brand's identity clearly. Notable collaborations with AWC include the InterContinental Chiang Mai Mae Ping Hotel, which is the first hotel in Thailand to receive LEED Gold certification under version 4 BD+C: Hospitality, and the 'A-Yah' Rooftop at The Empire, which has transformed the rooftop space of the 'Empire' building into the largest and tallest lifestyle rooftop in the heart of Bangkok. The redesign of the exterior structure of the Bangkok Marriott Marquis Queen's Park Hotel has created a new 'architectural language' that harmonizes with the surrounding area, as well as the design of the Melia Chiang Mai Hotel, which reflects local identity contemporarily, and the Innside by Melia Bangkok Sukhumvit Hotel, which has received EDGE certification or the sustainability standard from IFC, and has also won the Best Luxury Bleisure Hotel in Bangkok award for 2024.

Through this collaboration, AWC and A49 will jointly develop various projects located in key tourist destinations in Thailand, covering a wide range of lifestyle destinations from world-class luxury hotels, large riverside retail-entertainment projects, to unique cultural projects, such as the Fairmont Bangkok Sukhumvit Hotel, The Okura Prestige Bangkok Hotel and Spa, JW Marriott Bangkok Ratchada Hotel, Paradisus Jomtien Hotel, and the Lanna Tique Destination, among others. The designs will blend the unique Thai characteristics of each locality with modern architecture and global innovations to offer a unique experience for visitors, while considering sustainability in terms of efficient resource use, environmental care, and creating benefits for local communities.

This collaboration represents a partnership between AWC, which aims to develop projects that create special experiences and cater to diverse lifestyles for customers, and A49, which has expertise in valuable architectural design. Both organizations are committed to sustainable project development, considering the environment, safety, and integrating cultural and community values to collaboratively create a better future for the industry and all stakeholders.