AssetWise continues to build on its Lifestyle Marketing strategy by supporting its football partner, BG Pathum United, for the second consecutive year as the new Thai League season 2025/2026 approaches. The company is preparing to organize activities that connect the brand with residents and football fans throughout the year, as well as hosting football competitions to inspire young Thai talents to showcase their skills and gain experience with coaches and senior players, paving their way to becoming professional footballers on an international level.

Mr. Kramchat Wiphanpong, Chief Executive Officer of AssetWise Public Company Limited, a leading real estate developer under the concept of "Happiness Designed for You" or "We Build Happiness," stated that AssetWise is committed to continuing its Lifestyle Marketing strategy by becoming one of the official main sponsors of BG Pathum United Football Club or The Rabbits for the second year. This partnership aims to support the team as they prepare for the new Thai League season 2025/2026 and to connect the brand with the lifestyle of consumers of all ages who are interested in football, one of the most popular sports in Thailand. Throughout this year, AssetWise and BG Pathum United will collaborate on activities to build strong relationships with residents and fans through RabbitWise, as well as support the development of young football players to elevate Thai football to an international level.

“AssetWise is pleased to once again be a main sponsor of BG Pathum United. In addition to delivering exciting experiences to fans throughout the 90 minutes on the field, AssetWise is also preparing to organize both online and on-ground activities to continuously engage with the brand through RabbitWise. This initiative aims to create a community with the fans of BG Pathum United, while also extending to youth football competitions and organizing Football Clinics for residents and young talents, providing opportunities to learn skills and techniques from professional footballers up close and inspiring them to pursue their dreams of becoming athletes in the future,” said Mr. Kramchat.

BG Pathum United Football Club is one of Thailand's leading football clubs with a large fan base, boasting over 668,000 followers on social media and regularly attracting fans to home matches. The club features renowned players such as Chanathip Songkrasin, Sarach Yooyen, and Kritsada Kaman, along with promising young talents like Wariss Chuthong, Theerathat Pruethong, Puttawong Sangwilai, and Chanon Thamma. The club is located in Pathum Thani, an area where AssetWise is developing condominium projects, particularly campus condos near universities under the Kave brand, which have received positive feedback from customers.

Ms. Nityaporn Tharasuk, Director of Commercial Affairs at BG Pathum United Football Club, expressed gratitude to AssetWise for its continued support of the club for the second year. This collaboration not only boosts the morale of the club's professional players but also provides opportunities for young talents to develop their skills and gain competitive experience on the field. Caring for and nurturing the future of youth in football is a long-term game that requires support from various sectors, especially organizations that genuinely recognize the importance of youth development, which will help propel Thai football to sustainable growth.

AssetWise continues to support sports and lifestyle activities while extending its sports sponsorship beyond just on-field events by adapting strategies to align with consumer behavior in the social media era. This aims to create closer connections with the fan base, foster engagement, and encourage consumers to feel more connected to the brand, while also striving to create new opportunities and share happiness with people of all generations alongside the development of quality housing projects.