Pruksa Holding has reported its financial results for the first half of 2025, achieving a revenue of 6.944 billion baht, demonstrating growth amidst challenging market conditions. This was made possible through a dual business strategy focusing on real estate and healthcare, alongside the expansion of related businesses, while maintaining a strong financial position with a net debt-to-equity ratio of only 0.32, reflecting effective financial management within the industry, and an unused credit line of over 9.1 billion baht.

Ms. Patama Piyamaneephorn, Deputy CEO of Pruksa Holding Public Company Limited, commented on the company's first-half performance, stating that the company achieved a revenue of 6.944 billion baht with a solid gross profit margin of 34.5% due to efficient cost management. The net debt-to-equity ratio remained low at 0.32, and there is an unused credit line of over 9.1 billion baht. For the business direction in the second half of the year, the company will proceed under the strategy “The Strategic Rebound” to strengthen and create sustainable growth through portfolio restructuring, synergy within the group, and the development of new business models as follows:
1) RESHAPING PORTFOLIO – Adjusting the portfolio towards the mid to high market to cater to customers with purchasing power who value quality of life, while highlighting projects in potential locations with designs that meet sustainable living needs.
2) WINNING THE CORE – BUSINESS SYNERGY driving the business with three main pillars, including:

  • First pillar: Cost Leadership – Enhancing comprehensive construction from start to finish while managing costs effectively, being the only one covering the entire upstream to downstream process.
  • Second pillar: Quality Excellence – Excellence in quality and comprehensive services to enhance customer experience.
  • Final pillar: Well Living at Home – Comprehensive health and quality of life care, aiming to expand into new markets in construction, both B2C through the brand “Plantery” for building homes in the mid-high segment with Inno-Tech innovations and a 20-year structural warranty, and B2B through the brand “IHC” (Innovative Home Construction) for developing real estate projects, hotels, apartments, dormitories, and home offices with a complete one-stop service, cost control, and comprehensive construction partnerships, along with a precast business expanding precast products from “Inno Precast.”

Continuing to push new sales channels both domestically and internationally through an agent network, the healthcare business is preparing to launch marketing campaigns in collaboration with affiliate partners to target international patients with competitive pricing packages, as well as expanding the premium customer base through partnerships with global financial and life insurance advisory networks like MDRT and creating collaborations with organizations and labor unions to reach new target groups comprehensively.

Additionally, the company is enhancing its organizational capabilities by developing new business models with the “Pruksa Pass” program, a flexible lease-to-own solution where part of the rent can be used as a down payment when purchasing a home, and increasing recurring income through the “iPlearn” brand, a residential rental business catering to the lifestyle of the new generation, offering rental yields of 6-8% per year, set to launch later this year.

3) STRATEGIC BRANDING MOVE – Enhancing brand image and communication to reflect the value of living “LIFETIME WELL-LIVING: Well-being... for a lifetime,” reinforcing the philosophy of building homes that are more than just residences but create happiness and a good quality of life for a lifetime.

4) PEOPLE – STRUCTURE TRANSFORMATION – Developing organizational structure and personnel capabilities for a well-lived work-life, aiming to increase work efficiency, reduce redundancy, and enhance readiness for sustainable long-term competition.

The real estate business focuses on cost management strategies – targeting the right market. In the first half, 8 new projects were launched with a total value of 8.5 billion baht.
Mr. Teera Thongwilai, CEO of Pruksa Real Estate Public Company Limited revealed that the first half of 2025 saw the real estate group achieve sales of 5.4 billion baht, with revenue of 5.172 billion baht, launching 8 new projects worth over 8.5 billion baht, covering single houses, townhomes, and condominiums, aiming to elevate the portfolio to the mid-high market, highlighting quality materials, wellness-oriented designs, and high-potential locations. The successful launch of the “Chapter Charoenkrung-Riverside” low-rise condominium, a rare item on freehold land along the Chao Phraya River, achieved sales of 733 million baht, representing a take-up rate of 51.3%. Additionally, the company is accelerating the sale of old projects and utilizing a zoning strategy to enhance sales efficiency.

In the second half, there are plans to launch a total of 12 new projects, including 11 horizontal projects worth 10.4 billion baht and 1 condominium project worth 1.13 billion baht. The focus will be on projects that meet current market demands, such as two exclusive single-house projects: The Reserve Villa Sukhumvit 89/1, located in a prime area on Sukhumvit Road, featuring world-class design by A49 with only 26 limited pool villas, and The Palm Courtyard Bangna Km. 8 with only 70 units, designed with a courtyard layout and energy-saving materials, accommodating all ages with Universal Design to promote wellness in every dimension.

Moreover, preparations are underway for the grand annual event “Pruksa D Day Sale,” the first and only event that brings together the best offers of the year for houses, condos, and townhomes across all brands and segments within the group, with bookings starting at just 499 baht, free transfer fees, mortgage registration fees, electrical and water meter insurance fees, and up to 5 years of common area fees, with over 50 gift options available. Special units at the event will be discounted up to 35%, totaling discounts of over 431 million baht, along with special interest rates and an iPhone 16 128 GB for the first 100 homes, along with a chance to win houses, condos, and gold gift vouchers worth 50,000–200,000 baht, scheduled for August 29-31 at Pearl Bangkok.

The healthcare business continues to grow, emphasizing the strategy of opening specialized centers – providing comprehensive health consulting services – and ongoing investments in new hospitals.
Dr. Niphat Kulapkhaw, CEO of Vimutt Holding Hospital revealed that the first half results of the Vimutt group achieved a revenue of 1.044 billion baht, an increase from the previous year, with EBITDA soaring to 88 million baht (up from 23 million baht in the first half of 2024). This growth is attributed to an increase in outpatient (OPD) numbers, along with inpatient (IPD) numbers boosted by the opening of Vimutt's new lung health center, which has implemented the EBUS (Endobronchial Ultrasound) innovation to aid in accurate and rapid lung disease diagnosis, reducing the need for surgery, resulting in a 15-fold increase in service users in June.

Meanwhile, Vimutt Hospital-Theptarin has shown improved performance after adjusting its accident patient intake and expanding Health-to-Home services in collaboration with Pruksa's real estate business. Additionally, investments are ongoing in the development of two new hospitals: Vimutt Orthopedics Hospital Thonglor, in partnership with CapitaLand, and Vimutt Sukhumvit Hospital, expected to open in 2027 and 2028, respectively, to cater to the health-oriented lifestyle of urban residents.

For the second half operational plan of the Vimutt group, the focus will be on enhancing the capabilities of the Cardiology and Orthopedics centers for higher efficiency, while also targeting international markets, particularly in the Oceania region, through collaboration with CosMediTour, a medical facilitation service provider for international patients, and targeting premium patients through insurance partnerships and attracting with expert medical teams (Magnet Doctors) to reach a broader target audience. Furthermore, efforts will be made to increase the growth rate of patients receiving services through the development of Centers of Excellence (COE) targeting corporate clients, insurers, and foreigners, while continuing to create health collaborations with Pruksa's real estate business to develop projects that seamlessly integrate health and living.


Chapter Charoenkrung-Riverside


Chapter Charoenkrung-Riverside


The Reserve Villa Sukhumvit 89


The Palm Courtyard