In an era where the environment has become a crucial issue for people worldwide, and climate change impacts lives in every dimension, organizations in the real estate industry must shift their role from merely creating 'homes' to leading the charge in 'building a better world' together.

SC Asset Corporation Public Company Limited, as a leader in high-quality real estate and innovation, has clearly demonstrated its long-term vision by continuing the 'SCeroMission' in collaboration with over 100 business partners. Through building design and the use of eco-friendly materials, it reflects a serious and tangible commitment to reducing greenhouse gas (GHG) emissions. Recently, SC Asset launched a new campaign, 'Everyday SCeroMission,' under the concept of 'an eco-friendly mission in every square inch of living.'

Ms. Sudarat Charoenketmongkol, Deputy Managing Director of Sustainable Development at SC Asset Corporation, stated that the 'Everyday SCeroMission' campaign is not just a communication effort to build an image but a demonstration that SC Asset's commitment to environmental conservation and carbon reduction is 'embedded in every process' of project development. This includes design considerations for wind direction and natural light, air quality, the selection of sustainable materials, resource conservation, efficient energy and water management systems, support for renewable energy use, and systematic waste management and recycling. Every project bearing the SCeroMission symbol guarantees a home that is friendly to the planet in every dimension.

“We have always believed that environmental care must stem from real actions in every process of project development. Therefore, we start with small initiatives that can expand into significant outcomes for the world. Under the 'Everyday SCeroMission' campaign, we are committed to developing residences that are beneficial to both customers and the environment in every aspect,”

This campaign also conveys the idea that 'a home that is good for the world starts with small attentions in every square inch' through the design of green spaces with air-purifying plants and durable local wood, the selection of environmentally friendly materials, promoting energy-saving daily living, and supporting residents in waste separation, including valuable construction waste management. This approach ensures that homes designed with this concept help residents save energy, improve health, and achieve a more sustainable quality of life.

SC Asset continues to collaborate with over 100 partners, including SCG, TATA, TOA, Bayer, Bluescope, Daikin, Mitsubishi, as well as construction contractors and financial institutions, to jointly reduce GHG emissions by 100,000 tons of carbon equivalent by 2030 through three main strategies known as 3 green:

• green-well standard: Elevating sustainable real estate development by setting standards for all types of properties developed by SC, both residential and income-generating properties, to be good for the world and good for people sustainably in every dimension. The new standards will be implemented starting in 2025, covering three dimensions: eco-friendly materials and innovations, energy efficiency in property development, and healthy living through design and material selection that promotes well-being for both body and mind.

• green DNA: Aiming to embed sustainability concepts into the DNA of every SC Asset employee through awareness-building, organizational culture, and serious implementation, ensuring that every role and task of SC personnel contributes tangibly to GHG reduction, including creating understanding among partners and customers.

• green collaboration: Collaborating with business partners to reduce GHG emissions at every stage of real estate development, covering funding, design, procurement, construction, and systematic waste management. Within the next five years, more than 95% of procurement value will come from environmentally friendly materials that promote well-being for people.

“SCeroMission is not just a campaign but a 'grand mission' that reflects SC Asset's intention to be a truly socially and environmentally responsible organization by developing innovative housing that is good for residents and the planet simultaneously. The start of this mission can begin anywhere, from anyone. SC Asset is ready to walk alongside our valued customers in every step of this mission to create a better world, not just for ourselves today but for the future of our families and descendants,” concluded Sudarat.

#SCAsset #SCisQuality #SCSustainability #SCeroMission #EverydaySCeroMission