Bangkok Cable is moving forward to expand its comprehensive clean energy business portfolio by launching 'ION Energy' to penetrate the solar rooftop market for general residential homes. The company showcases its strong portfolio as the number one solar provider trusted by leading real estate developers in the country, such as Sansiri, Supalai, SC Asset, and AP (Thailand), in installing solar systems across various residential projects nationwide, totaling over 6,000 homes. This reflects the company's credibility, quality standards, and expertise as a true market leader in solar for the residential sector. Additionally, it highlights the strength of its comprehensive installation services, boosted by personal income tax reduction measures for homes with solar installations, up to 200,000 baht, making clean energy more accessible to consumers and helping to reduce electricity bills and taxes simultaneously. The company aims to achieve over 1,500 installations in the second half of the year.

Mr. Pongsapak Nakhonsri, Chief Sales and Marketing Officer of Bangkok Cable Co., Ltd., a leading manufacturer and developer of electrical wires and cables in Thailand, stated that the company remains committed to continuously expanding its clean energy business portfolio to build on its already strong electrical wire business, creating comprehensive electrical energy solutions from upstream to downstream. This is in response to the rapidly growing megatrend of clean energy both domestically and regionally. Recently, the company is preparing to fully enter the solar rooftop market for general homes through its subsidiary, ION Energy Corporation.

“We see high potential in the solar rooftop market, especially with the government implementing personal income tax reduction measures of up to 200,000 baht for homes installing solar rooftops, which continuously expands consumer demand. The government has allocated a budget of approximately 20.2 billion baht to support this measure, aiming for over 90,000 households to participate in the program within two years. ION Energy's strength comes from its experience in installing solar rooftops for large residential projects. Therefore, entering the general home market will enhance competitive capabilities, create new business opportunities, and promote the reduction of greenhouse gas emissions, aligning with the company's environmental approach,” Mr. Pongsapak said.

Previously, ION Energy operated in three main business areas: 1. Investing in free solar installations through Power Purchase Agreements (Solar PPA) for commercial and industrial clients, such as The Standard Hotel Hua Hin, the production factory of Ko Kaew, and companies in the PTT group. 2. Providing procurement and installation services for outright solar panels (Solar EPC) for residential and commercial clients, including factories in the SCGP group, branches of Kasikorn Bank (KBank), and Government Savings Bank (GSB) nationwide, as well as large residential projects and general homes, using high-quality equipment such as Bangkok Cable's (BCC) wires specifically designed for safe and efficient solar systems. 3. Smart energy technology (Solar Tech) through an energy management platform designed and developed by ION Energy itself, supporting connections with inverters from various leading manufacturers and integrating with systems from property developers like PLUS to provide a seamless experience for residents, along with the ability to monitor and manage energy usage in real-time for each home. Currently, ION Energy has accumulated over 80 megawatts of solar rooftop installations covering the residential, business, and industrial sectors nationwide.

Regarding Mr. Pirakarn Manakij, Chief Executive Officer of ION Energy Corporation, a provider of comprehensive solar energy solutions, he revealed that the solar rooftop market is currently showing continuous growth, with more new operators entering the market, reflecting the increasing interest of both the public and businesses in clean energy. The International Renewable Energy Cooperation Organization (CASE for SEA) has estimated that the potential of the household solar rooftop market in Thailand could reach 9,000 megawatts by 2037, representing a total market value of over 360 billion baht. This indicates that the market still has tremendous growth opportunities and is a crucial moment for all sectors to work together to create sustainable benefits at both economic and environmental levels.

However, many consumers still lack knowledge and understanding of various issues related to solar rooftop installation, including how the system works, the appropriate installation size, differences in equipment available in the market, the actual benefits users will receive, and details of government support measures, such as tax reduction rights that will be announced soon. With ION Energy's strong experience in installing solar rooftops for large real estate projects, the company has gained widespread recognition as the number one provider of solar rooftops in the residential sector, chosen by leading real estate developers such as Sansiri, Supalai, SC Asset, and AP (Thailand), with installations exceeding 6,000 homes nationwide, reflecting quality standards and confidence from top real estate developers.

“We are ready in every dimension, with a highly experienced technical team, user-friendly technology that meets all needs, and a commitment to continuously share solar knowledge with consumers. Additionally, we believe that the measures announced by the government this year will be a significant driving force to accelerate the growth of the solar rooftop market dramatically, especially the tax benefits for households installing solar systems, which is a positive measure that encourages more people to adopt clean energy, helping to reduce disparities in access to clean energy technology, and opening opportunities for middle to low-income groups to install solar rooftops more. This will also positively impact the overall clean energy industry supply chain, including production, installation, employment, and after-sales service, all of which will be crucial mechanisms to drive the country's energy transition sustainably,” Mr. Pirakarn stated.

To meet the expanding demand, the company plans to implement proactive marketing strategies alongside comprehensive after-sales services to build consumer confidence, especially for those installing solar rooftops for the first time, such as offering free consultations at home, free site surveys, free electricity usage assessments, and prompt after-sales services at home. The company aims to increase its market share in the residential sector to 20% by the end of this year and expects to receive orders for more than 1,500 homes in the second half of the year. Interested parties can find more details at https://www.ionenergy.ai/

ION Energy believes that the strength of its team, technology, and recognized quality standards, along with significant support from Bangkok Cable, will be a crucial driving force to help the company grow sustainably and become a leader in Thailand's clean energy business in the future.

Bangkok Cable Co., Ltd. is a leading manufacturer and developer of electrical wires and cables in Thailand, established in 1964. It provides services across seven application groups: 1. Power generation and transmission systems (Transmission) 2. Power distribution systems (Distribution) 3. Electrical systems in homes and buildings (Construction and Building) 4. Transportation and mobility systems (Transportation and Mobility) 5. Electrical systems in factories and industries (Industrial) 6. Renewable energy (Renewable Energy) and 7. Electrical systems in vehicles (Automotive) to ensure safety and drive cities into the future. Currently, many large-scale projects from both the public and private sectors use Bangkok Cable's wires, such as the One Bangkok project, Suvarnabhumi Airport Phase 2, the underground power cable project, the Pink Line Electric Train, the Eastern Double Track Railway project, and the floating solar power project at Ubolratana Dam. Additionally, the company supports the ASEAN Power Grid project, particularly the Luang Prabang Hydropower Project in Laos.