Property Perfect has announced its strategic plan for the next 3 years, from 2026 to 2028, aimed at overcoming the crisis by restructuring its finances, with a goal to reduce debt by 50% by 2027. The company aims to achieve sales of 10 billion baht by 2028 through mid-range housing products while also restructuring its business to cut costs by 20% within 2026. The company is confident that its strong land portfolio in prime locations, partnerships with international allies, and 40 years of experience will support long-term growth.

Mr. Sanit Atthayanasukul, CEO of Property Perfect Public Company Limited, stated that amidst various challenges, including a slowing global economy and weakened consumer purchasing power, the real estate sector is facing pressure from declining buyer confidence, while loan rejections remain high. The company recognizes these circumstances and is prepared to tackle the crisis with a 3-year strategic plan focused on three main objectives: reducing debt, increasing sales revenue, and restructuring the business for stable recovery.

A key approach for the company is financial restructuring, with a clear target to reduce debt by 50% by 2027 to strengthen its financial position and execute its business plan. The company also plans to sell non-core assets over the next 3 years, starting with 300 million baht in 2026, 2.5 billion baht in 2027, and an additional 1.5 billion baht in 2028 to support its debt reduction and enhance financial liquidity.

"The company is currently negotiating with financial institutions to make debt restructuring more flexible and is preparing to hold a bondholder meeting on August 6 to seek approval for changes in the repayment details of 15 bond series due between August 2025 and January 2027. The company proposes to extend the redemption period for all series by 2 years and increase the interest rate by 0.25% per annum to manage cash flow effectively and enhance its ability to repay bond debts. The company acknowledges the importance of bondholders and remains committed to operating with their interests in mind,"

Regarding its business plan, the company aims to restore revenue by growing sales, targeting a return to 10 billion baht in sales by 2028. The main strategy will focus on mid-range housing products, which still have demand in the market, while gradually reducing the proportion of condominium products. Currently, the company has 6 billion baht worth of ready-to-sell products, divided into 2.5 billion baht for horizontal projects and 3.5 billion baht for condominiums, and will expedite the sale of stock in projects that can generate immediate revenue. Additionally, there are 2.22 billion baht worth of products under construction that will continuously generate income. The company also retains significant strengths, including ownership of properties in prime locations throughout Bangkok, which have ongoing demand for housing and are important income sources, as well as locations that are continually growing in value, such as Khao Yai, Hua Hin, and Chiang Mai.

The company is also moving forward with restructuring its business and organizational structure, with a main goal of reducing costs by 20% by 2026. Plans include changing operational structures and management systems to be more streamlined, enhancing profitability, improving operational efficiency, and strengthening competitive capabilities.

"In the past, the company has gained the trust of global partners such as Sumitomo Forestry and Sekisui Chemical from Japan, which have long-term collaborations in developing both horizontal and condominium projects, reflecting confidence in the company's potential in the eyes of foreign investors. With 40 years of experience in the real estate business and the ability to manage under challenging conditions, the company has successfully navigated several global economic crises and has shown strong adaptability and recovery. This 3-year plan not only aims to address current challenges but also lays a new foundation for future stability,"