Siamese Asset Public Company Limited, or SA, a comprehensive real estate developer, is moving forward to redefine living standards by launching its latest marketing strategy under the concept of “Lifestyle-driven Real Estate.” Co-COO "Montian Yingdamnoon" plans to leverage the power of Fandom Economy through collaboration with “NexT1DE,” an emerging international boy band from CHUANG ASIA Season 2, for the campaign “Let me be your home,” aimed at expanding its customer base among Gen Z and First Jobbers both domestically and internationally.

Mr. Montian Yingdamnoon, Co-COO and President of Business Development at Siamese Asset Public Company Limited (SA), revealed that the company has launched a new marketing strategy under the concept of Lifestyle-driven Real Estate, linking “idol culture” and the power of Fandom Economy with the lifestyles of the new generation through collaboration with the international boy band NexT1DE from CHUANG ASIA Season 2. The campaign “Let me be your home” interprets living spaces in a deeper and more meaningful way, not just as ‘space’ but as ‘experience’ that reflects people's identities through music, lifestyle, and emotional connections.

NexT1DE is a Thai-Chinese boy band with a strong fan base in Thailand, China, and across Asia, clearly reflecting the Global Lifestyle and aligning with Siamese Asset's vision to expand its customer base among Gen Z and First Jobbers both domestically and internationally.

"This campaign utilizes the strengths of artists and their fan bases to connect preferences with lifestyle behaviors through engaging activities such as filming TV commercials, vlogs, Idol Room, social media challenges, and Spotify playlists linked to real spaces in each project, creating Soft Power that connects all businesses under Siamese Asset, covering comprehensive lifestyle needs, whether it’s the hotel business ready to accommodate tourists and fans from abroad, F&B businesses like Cafeology and The Moon Cuisine, or holistic health care services that cater to the health-oriented lifestyles of the new generation," said Mr. Montian.

All of this will be linked to the experiences from the campaign Let me be your home to create diverse and continuous Brand Touchpoints, making Siamese Asset, or SA, not just a real estate developer but a leader in the new lifestyle era that understands the new generation on an emotional level.

Moreover, this strategy not only creates Brand Awareness but also serves as a Demand Converter that transforms emotions, connections, and experiences into actual spending behaviors through special promotions, activities, and various privileges within the Siamese Asset group, establishing a new brand positioning as a Hub for First Jobbers and young people seeking meaning in every dimension of life.