S Hotels and Resorts Public Company Limited (SHR), a leader in the international hotel and resort business under Singha Estate Public Company Limited, has announced its membership in the Global Hotel Alliance (GHA), a global network that brings together leading hotels and brands from various countries. SHR will participate in the GHA DISCOVERY benefits program to provide world-class benefits and experiences to its members. GHA is recognized as the largest independent hotel alliance in the world, encompassing 45 brands and over 850 hotels in 100 countries.

Starting from July 2025, S Hotels and Resorts will launch the SAii DISCOVERY benefits program, which is part of GHA DISCOVERY. Guests at SAii Laguna Phuket, SAii Phi Phi Island Village, SAii Koh Samui Villas, and Santiburi Koh Samui will receive numerous exclusive benefits and personalized experiences from day one of joining the program. These privileges include immediate discounts upon membership, room upgrades, early check-in, late check-out, and opportunities to engage in local experiences designed to connect travelers with the culture of each destination.

Additionally, SAii Laguna Phuket, SAii Phi Phi Island Village, and Santiburi Koh Samui are members of GHA’s Green Collection, a group of hotels and resorts committed to environmental conservation and ecosystem care in their operational areas, aligning with S Hotels and Resorts' sustainable development strategy. The three resorts are dedicated to promoting responsible tourism, preserving the environment, and engaging with local communities to create positive outcomes in every location where they operate.

Mr. Michael Marshall, CEO of S Hotels and Resorts Public Company Limited (SHR), stated, “Our partnership with Global Hotel Alliance and our participation in the GHA DISCOVERY program, which has over 30 million members, opens up multiple opportunities for SHR, from increasing direct bookings and revenue to gaining insights into guest behaviors and preferences, allowing our team to enhance service efficiency. Meanwhile, GHA’s marketing campaigns and CRM activities are effective and have elevated customer loyalty beyond traditional models, connecting our hotels with a global network of independent brands and leading hotels from various countries.”

“This collaboration will provide special benefits for our customers, such as exclusive room rates, early check-in, late check-out, and complimentary room upgrades. Customers can also earn DISCOVERY Dollars (D$) for spending on their next stay, special experiences, dining, and wellness services, which can be used at over 850 hotels in 100 countries participating in this benefits program. The GHA DISCOVERY app also helps plan and manage every travel experience more conveniently,” Mr. Michael added.

Mr. Chris Hartley, CEO of Global Hotel Alliance, expressed, “We are thrilled to welcome S Hotels and Resorts as a partner of Global Hotel Alliance. The resorts under SHR, such as SAii and Santiburi, are beautiful and located in some of the most popular destinations in Thailand, perfectly strengthening our portfolio. We are excited to present SHR’s resorts to the GHA DISCOVERY members, which number over 30 million. This partnership not only enhances our global hotel collection but also reflects our shared commitment to sustainable development and service that values local culture.”

Those interested can join the GHA DISCOVERY benefits program, learn more, or sign up at the website: https://www.ghadiscovery.com/