NP Auto Refinish Co., Ltd., a subsidiary of Nippon Paint, a global leader in surface coating technology and protection, has announced the launch of n-SHIELD CrystalGuard, the latest paint protection film (PPF) developed with cutting-edge innovations from Japan. This product is designed to meet the needs of modern car owners and professional automotive care experts. n-SHIELD combines strength, beauty, and digital functionality into a comprehensive premium solution.

Setting a New Standard in Automotive Surface Protection

Today, cars have become both a reflection of personal identity and a long-term asset, making the protection of car paint surfaces more important than ever. The n-SHIELD CrystalGuard film is designed to address this need with the following standout features:

  • UV resistant, tested for 3,000 hours using QUV
  • Maintains surface gloss up to 95%
  • Self-healing properties for minor scratches
  • Effectively protects against stone chips, debris, and impacts
  • High-precision software cutting system reduces material waste
  • Product and service warranty through an app, with registration, dealer search, and promotional event participation features

A Global Vision for Local Opportunities

Mr. Sharad Malhotra, Senior Vice President of the Automotive Refinish Business Group under NIPSEA, stated the company's global strategy: "n-SHIELD represents a significant step for Nippon Paint in expanding into the automotive film market. Under the philosophy of "Preserve – Protect – Forever," we aim to integrate quality, innovation, and customer experience to support the continuously evolving automotive industry. This product line reflects our long-term mission to drive sustainable innovation while delivering solutions that align with global automotive care trends."

The automotive surface protection product market is continuously growing in Asia, Europe, and North America due to consumer demand for high-performance surface care solutions that seamlessly integrate digital systems. "Thailand is a strategic hub in our plan to expand the n-SHIELD brand across the region," Mr. Sharad added.

Tapping into Thailand's High-Potential Market

Mr. Randeep Singh Kanwar, Vice President of NP Auto Refinish Co., Ltd. and D-Act Co., Ltd., emphasized the importance of the Thai market: "Thailand has a vibrant and continuously growing car care culture. With the n-SHIELD Crystal Guard, we offer an innovation that combines premium performance and intelligent service, with a lifespan of 5 to 10 years, available in glossy, matte, and special colors. We can meet the needs of both general users and professional automotive care providers."

"The warranty and after-sales service system through the app also reflects Nippon Paint's commitment to convenience, transparency, and long-term value. We aim to set a new standard for paint protection film (PPF) in Thailand — because we know paint deeply, we protect paint better." Mr. Randeep added.

The launch of n-SHIELD Crystal Guard is part of Nippon Paint's long-term vision to drive innovation in surface protection and reinforce its leadership in the automotive aftermarket across the Asia region.