• The "Half Price Thailand Travel" program, where the government subsidizes hotel and accommodation costs up to 3,000 baht per room per night, will offer 500,000 vouchers, providing a positive factor during the low season.

• However, in 2025, the Thai domestic tourism market will face significant challenges, including a slowing Thai economy, domestic political factors, natural disasters, and an increase in Thai travelers going abroad.

• According to Kasikorn Research Center, in 2025, the number of Thai domestic trips is expected to reach 205 million, an increase of 2.2%, slowing down from the previous year. This is projected to generate revenue of approximately 1.14 trillion baht, growing by 2% but also slowing compared to last year. Nonetheless, the trend of Thai tourists favoring secondary cities is on the rise, both in terms of numbers and revenue.