• AP Thailand Public Company Limited - Mitsubishi Estate Public Company Limited two leading organizations from Thailand and Japan continue to achieve success for 12 years through a partnership that stands out as the most stable and long-lasting in the industry, maintaining the same intent as on the first day to create new value for Thai housing to deliver a good life that can be chosen.
  • 12 years of proof of 'trust' and 'vision' that have propelled us beyond the term 'joint venture', decoding the unique differences with business lessons that go beyond mere investment.
    It is the jigsaw puzzle of success towards creating quality housing.
  • 1] Long-Term Joint Venture as a Strategic Differentiator The only joint venture that established a company in Thailand, 'Premium Residence Company Limited', stands out with a registered capital of 12,619 million baht, along with a permanent Japanese team in Thailand working closely with AP, learning and growing across cultures.
  • 2] Shared Knowledge - Enduring Capability We are open in every dimension, sharing in-depth knowledge to develop AP PRINCIPLES: The Principles of Living Quality, a philosophy of delivering quality of life in every dimension, a key principle that over 3,000 AP employees uphold and practice strongly in every aspect, inspired by over 100 years of accumulated knowledge from Japan, including the Five Eyes principle — the core values of Mitsubishi in developing housing projects.
    This drives us to continuously improve project quality.
  • 3] From Capital to Industry - Wide Impact Creating broad economic opportunities through joint venture condominium developments with up to 31 projects valued over 137,000 million baht, generating employment and creating an ecosystem with more than 100 partners in the Thai industry.
  • Every difference aims to elevate the term 'quality of life' to be deeper than just aesthetics, but a quality that every customer can 'truly feel' in the quality projects of the AP group, where both organizations have collaborated to complete the jigsaw puzzle of success beautifully, grandly beyond the term joint venture.
  • Stay updated on all new projects from AP, including single houses, twin houses, townhomes, and condos throughout 2025. Click http://apth.ly/APThai25

Mr. Anupong Asavaphokin, CEO of AP Thailand Public Company Limited, stated on the occasion of entering the 12th year of successful business collaboration between Mitsubishi Estate and AP Thailand that it is a great pride for AP Thailand since the beginning in 2014, which was a challenging time for us to initiate a partnership with a national-level ally. However, with the commitment and shared vision of both organizations in seeking a 'true business partner' — someone ready to drive and push the business to grow in the long term rather than looking for a partner for short-term returns, because we

believe that if the vision and values do not align, no matter how great the business deal is, it will never be sustainable.

The success over the past time has thus arisen from a deep understanding of our shared mission, which is to deliver a good quality of life to people through sharing knowledge and expertise that each party possesses, with the common goal of creating 'a good life that can be chosen' for Thai people. We are particularly committed to developing and elevating AP PRINCIPLES - The Principles of Living Quality, which is AP's core philosophy for delivering quality of life in every dimension, inspired by the Five Eyes, which is the Core Value in creating quality housing projects of Mitsubishi Estate, applied to fit the context of the Thai real estate market and drive our project development to truly reach global standards.

“Mitsubishi Estate is special not only in terms of company size and global experience but also has visionary executives who inspire our AP team to continuously elevate our products and services to meet the needs of a good life that customers can choose.” - Anupong Asavaphokin

Many good stories have emerged, not just in terms of business success, but all are proof of 'trust' and 'vision' that have led both organizations to become the most stable and longest-lasting business partnership in the Thai real estate industry. None of this could have happened if we viewed this collaboration merely as 'an investment'. What both organizations have always been committed to is 'creating true value together', from visionary investments, sharing specialized knowledge, elevating housing standards, to delivering a good quality of life and sustainably developing the new generation. All these components connect to form a 'jigsaw of success' that is harmoniously linked and meaningful, and we, AP Thailand and Mitsubishi Estate, continue to create tangible value for
people's lives... sustainably.

Mr. Yuji Okamoto, Managing Director of Mitsubishi Estate (Thailand) Co., Ltd., on behalf of the joint venture and Mitsubishi Estate Group, stated that throughout the past period, Mitsubishi Estate and AP Thailand have continuously worked together. We are very pleased to be business partners with AP Thailand, a leading real estate development company in Thailand, with a team of expertise and an excellent system to continuously develop personnel, quality, innovation, and various technologies.

‘AP's working philosophy aligns with the Brand Slogan of Mitsubishi Estate, A Love for People, A Love for City. We believe that this collaboration will lead to the creation of new values for Thai people.’ This statement from Mr. Yuji Okamoto continues the original intention from day one to the present.

The successes that have occurred over the past time are the results of the main goals that both organizations agreed upon from day one. We have developed a deep understanding of each other's corporate culture and philosophy, as well as supporting knowledge and innovations in new housing, especially the concept of Five Eyes, which is the main Core Value in developing quality of life, arising from long-term business experience that we are pleased to pass on to the AP Thailand team to enhance AP Thailand's philosophy of delivering quality that addresses every dimension of Thai people's lives. None of this would be possible if our collaboration ended at project level.

From the perspective of a Japanese real estate developer, Thailand is one of the countries with a continuously good growth outlook in the real estate market, especially urban condominiums. Despite factors affecting consumer confidence, on the other hand, all joint venture condominium projects between AP Thailand and Mitsubishi Estate have successfully met their targets, reflecting customer confidence in product quality and the professionalism of the AP Thailand team.

We are very proud to be able to contribute to Thai society through our joint venture with a strong and good partner like AP Thailand and will continue to work together to deliver value as a Japanese company to Thai society.