A5 has announced its business direction for the second half of 2025, focusing on stable operations, efficient cost management, and maintaining profitability while holding a backlog of over 730.47 million baht. The company aims to boost sales through a professional sales team and is preparing to launch new projects in the promising location of "Krungthep Kreetha," building on the success of VANA Residence and CINQ ROYAL to meet the needs of high purchasing power customers in a continuously growing area. The company plans to raise funds through a new bond issuance to support long-term growth.

Mr. Supachok Panjathas, Chief Executive Officer of Asset Five Group Public Company Limited (A5), a leader in luxury real estate development, revealed that the business strategy for the second half of 2025 emphasizes sustainable growth. In the first half of the year, the company has reduced its debt-to-equity ratio, maintained good operating cash flow, and has a backlog of sales awaiting transfer (Backlog) that will generate continuous revenue, allowing for stable business plans and profit potential.

Currently, A5 has a backlog valued at 730.47 million baht (as of May 31, 2025) from the CINQ ROYAL Krungthep Kreetha project, with over 98% of the available phase sold, along with the VANA Ratchapruek-Westville and CINQ ROYAL The Eighteen Bangna KM.7 projects. Revenue recognition from these projects is expected to occur in the second half of the year, providing significant support for the company's cash flow and financial position.

Additionally, the company is advancing its sales strategy through a specialized sales team that deeply understands the behaviors and needs of luxury customers, aiming to close sales on ongoing projects according to targets while continuously organizing marketing activities to stimulate purchasing decisions and effectively reach customers.

The company also prioritizes efficient cost management across all dimensions, from procurement structure and construction materials to the construction process, to maintain competitive profit margins in the long term.

“Although the second half of 2025 will still face economic uncertainties and numerous risk factors, such as political stability, uncertainties in trade wars, and global market volatility, the company is prepared with careful operational planning and cautious business expansion to handle any potential situations. With A5's expertise and deep understanding of the luxury real estate market, we can meet the needs of our target customers in all circumstances while continuously strengthening our business. Furthermore, we are developing and expanding new business ventures to diversify risks and create sustainable long-term revenue,” Mr. Supachok stated.

A5 is set to launch a new project in the third quarter of 2025, marking a significant step that reflects the team's capability in analyzing in-depth customer data to cater to clients looking to upgrade from the VANA series to homes with more usable space and comprehensive functions, yet still at a more accessible price point than CINQ ROYAL. This has led to the creation of a new brand designed to truly meet the needs of luxury customers, featuring a limited number of single-story homes that emphasize maximum privacy and the meticulous selection of premium materials.

This new project is located in the newly developed Krungthep Kreetha area, a promising location that is growing and connects to Rama 9, the motorway, Suvarnabhumi Airport, and the CBD area, making it a strategic location that high-end customers are interested in for real demand living and investment.

The company is currently preparing to raise funds through the issuance of new bonds to be used for the development of new projects in the second half of the year, which will enhance investment potential and ensure the continuity of luxury project development in promising locations.