Under the leadership of the new General Manager, Mr. Andrew Cornelio, this Parisian-style serviced residence project offers an elevated living experience filled with stories, located on Sukhumvit Soi 38.

Ascott Limited Thailand (Ascott) has officially announced the launch of La Clef Bangkok by The Crest Collection, welcoming guests to an elevated living experience in the heart of Bangkok on Sukhumvit Soi 38. This property marks the introduction of the “The Crest Collection” brand, which presents a luxurious retreat concept that conveys unique stories, now available in Thailand for the first time.

La Clef Bangkok offers a luxurious living experience with 115 serviced residence units, ranging from studio apartments to two-bedroom suites, situated in a prime location near the Sukhumvit and Thonglor areas, providing convenient access to renowned lifestyle hubs, leading healthcare facilities, and vibrant cultural and social centers in the heart of Bangkok.

The project is inspired by the brand's unique concept, “A Story Behind Every Door,” reflecting the stories and cultural heritage of the surrounding community. This concept is intricately conveyed through interior design and various details to deeply connect guests with the neighborhood.

Inspired by the French concept of “Art de Vivre,” the project incorporates three main elements: the art of gastronomy, art and philosophy, as well as fashion and fragrance, all reflected through exquisite interior design and meticulously crafted experiences that embody a beautiful lifestyle. Guests will enjoy premium amenities such as a swimming pool, onsen, guest lounge, and fitness center, along with attentive services including housekeeping, laundry, and concierge services to provide a truly elevated stay experience.

Led by Mr. Andrew Cornelio, the General Manager or Head of the House, who has over 35 years of experience in the luxury hotel sector, Mr. Andrew specializes in management, sales, and marketing, focusing on creating exceptional experiences for guests while emphasizing the unique stories and culture of the hotel.

Mr. Andrew Cornelio, General Manager of La Clef Bangkok

“La Clef Bangkok is not just a place to stay, but a timeless retreat that beautifully and harmoniously blends cultural heritage with luxury,” said Mr. Andrew Cornelio, General Manager of La Clef Bangkok. “We are thrilled to open our doors to guests and look forward to sharing an elevated experience, which is at the heart of The Crest Collection brand, from the meticulously curated interiors to personalized special services. Every element is crafted to provide a meaningful stay and unforgettable memories.”

“We take great pride in the launch of La Clef Bangkok by The Crest Collection, marking another significant step for Ascott in delivering elevated stay experiences in Thailand. This place will convey unique stories in the heart of Bangkok, welcoming guests to experience the perfect blend of traditional charm and modern luxury, setting a new standard for serviced residences in the city,” said Ms. Kanit Sangmukda, General Manager for Thailand and Laos at Ascott Limited.

Ms. Kanit Sangmukda, General Manager for Thailand and Laos at Ascott Limited

La Clef Bangkok is designed to cater to the lifestyle of residents, business travelers, and expatriates, focusing on providing an elevated stay experience through attentive services that cater to individual needs and comprehensive amenities. Every moment of the stay will convey the unique stories of the property through meticulously crafted details in every aspect.

To celebrate the launch of La Clef Bangkok, guests who book and stay by July 31, 2025, will receive triple Ascot Star Rewards (ASR) points.

For reservations or more information, please contact +66 2 204 4400, 1800 888 272.

Email [email protected] or visit the website www.discoverasr.com.