“AssetWise” reinforces its brand image as the “Beauty Condo” through its support of the “Miss Thailand 2025” stage, a prestigious platform aimed at promoting the potential of Thai women. The results were grandly announced on the evening of May 25, with Ms. Patchara Prabhanwattana, Senior Managing Director of the Condominium Real Estate Business Group of AssetWise Public Company Limited, congratulating “Ham-Moo Chotinpah Kaewjaroen,” the latest Miss Thailand winner, along with the four runners-up, and welcoming them into the AssetWise Family. They awarded a fully furnished condominium unit in the newly completed project ATMOZ Palacio Ladprao-Wanghin for a full year of residence.

Supporting beauty pageants is part of AssetWise's ongoing Lifestyle Marketing strategy. This not only promotes the showcasing of the potential of new Thai women but also allows the brand to connect with the beauty pageant fanbase, a consumer group with significant influence on social media platforms, especially Instagram and TikTok. This has led to the creation of the hashtag #BeautyCondo, which fosters broad engagement with the brand, making AssetWise a prominent name in the national beauty pageant scene and ranking among the top 5 real estate brands with outstanding social media performance according to Wisesight for two consecutive years, reflecting the success of linking the brand with consumer lifestyles.

“The Miss Thailand stage” is one of the oldest and most prestigious beauty pageants in Thailand, serving as an important platform that strengthens the AssetWise brand in terms of expanding awareness among the younger generation and differentiating AssetWise as the only real estate developer in Thailand that has continuously supported beauty pageants, reflecting its commitment to being a “leading lifestyle real estate development company.” During the Miss Thailand 2025 competition from May 13 to 25, AssetWise welcomed all 45 contestants to showcase their talents in the photo campaign “Princess Challenge” at the ATMOZ Palacio Ladprao-Wanghin, a new condominium designed under the concept ‘Your place is your palace’, which embodies the luxurious essence of European palaces. AssetWise awarded a cash prize of 30,000 baht to the winner of the campaign, along with opportunities to collaborate with AssetWise and its affiliated companies, as well as activities to visit the resort-style condominium project KAVE COCO Bangsaen, where contestants created vibrant content to highlight the project's features through photos and videos on Instagram and TikTok, targeting beauty pageant fans who are students, young people, and investors.

Additionally, AssetWise also supports awards for the winner of the Miss Thailand 2025 title and the four runners-up by providing the right to reside in the ATMOZ Palacio Ladprao-Wanghin project, which is a ready-to-move-in condominium located in a prime area adjacent to Ladprao-Wanghin Road, connecting to three BTS lines, featuring fully furnished units with 33 amenities, including a beautifully styled palace garden, two large swimming pools, and the only private Jacuzzi in the area, for the entire duration of their one-year reign, to inspire Thai women to pursue their dreams and provide a space to showcase their potential in the modern world.