Proud Real Estate Public Company Limited, or PROUD, is moving forward to reinforce the concept of "ALL IS WELL – for Sustainable Living" through its success in obtaining the world-class Fitwel Certification for all three projects: InterContinental Residences Hua Hin, VEHHA Hua Hin, and ROMM Convent. This marks a significant step for the company in establishing a new standard in the Thai real estate industry that prioritizes the well-being of residents and long-term quality of life, truly reflecting its image as a World-Class Luxury Well-being Real Estate Developer.

Fitwel is a global building standard for health and well-being, developed by the U.S. Centers for Disease Control and Prevention (CDC) in collaboration with the General Services Administration (GSA). Its purpose is to promote residential and workplace environments that enhance health in physical, mental, and sustainable living aspects. Proud Real Estate has integrated these criteria into its real estate projects in Bangkok and other provinces, ensuring that every project offers a living experience that is not only aesthetically pleasing but also rich in quality of life and sustainable happiness. The three high-rise projects that received Fitwel Certification include the InterContinental Residences Hua Hin, which achieved Fitwel Built Certification in the Multifamily Residential category, making it the world's first condominium under the InterContinental brand to receive this standard. It is also the first project in Thailand to be certified post-transfer of ownership with actual residents, reflecting the commitment to continue developing the project even after the sales process is complete, to enhance the quality of daily living for residents. The VEHHA Hua Hin project received Design Certification during the design phase and is now ready for occupancy, focusing on a lifestyle that promotes well-being for all generations through diverse communal spaces such as a Garden Theater, Creative Outdoor Playground, and Family Cabana with Hot Tub. Meanwhile, the ROMM Convent luxury condominium in the heart of Bangkok has also received Design Certification under the concept of "Luxury Wellness Residences," emphasizing the design of tranquil and private spaces with communal areas that promote both physical and mental health. All three projects are located in areas conducive to quality living, with convenient access to attractions, services, and health-conscious dining options.

Proud Phut Lipthapallop, Executive Director of Proud Real Estate Public Company Limited, stated: “Under the concept of ALL IS WELL – for Sustainable Living, we believe that a good quality of life starts at home, which must be deeply rooted, not just about beautiful exterior decoration, but about systems and structures designed to support sustainable living every day. Proud residents are not just "property owners" but part of a community that cares about holistic well-being (Well Community) and receives long-term care with world-class standards. Developing projects under Fitwel standards thus provides clear benefits to residents in various aspects, including promoting physical health through designs that facilitate movement, such as connected walkways, exercise areas, and a focus on life connected to nature, green spaces, the use of light, air, and quiet relaxation areas, supporting sustainability in daily life through efficient energy use. Additionally, we prioritize services, activities, and exclusive privileges for residents to promote both physical and mental health effectively.”

We believe that luxury is not only about appearance but also includes truly quality experiences. Every project of Proud Real Estate is meticulously crafted in every detail to deliver the best quality of life to residents. Receiving Fitwel Certification in both Bangkok and Hua Hin confirms that our care for residents is embedded in the brand's DNA, not just about selling, but about long-term responsibility.”

What sets Proud apart as a real estate developer from other brands is the view of "home" as a long-term bond, not just a sale and transfer of ownership. The company has invested in building a knowledgeable team focused on well-being by developing Fitwel Ambassadors within the organization, both in the design and project management teams, to ensure that residents receive a good living experience from day one into the long-term future.

Proud Real Estate will continue to create residential projects that blend luxury, health consciousness, and sustainability to provide "sustainable living" for residents in every project.

Learn more about Fitwel https://bit.ly/ProudFitwelCertification

For more information, contact 02 026 8999 or https://bit.ly/ProudRealEstatexFitwel