PROUD has unveiled a new design for its Ultra Luxury single-family home, complete with a Supercar Garage, for the VI Ari project. This offering caters to clients seeking a luxurious home in the heart of the city, featuring over 1,000 square meters of usable space and special services from a design team to customize the space according to the unique needs of residents. In collaboration with McLaren Bangkok, this initiative creates a new phenomenon in the real estate and high-end lifestyle sectors, launching the campaign “Frost & Fury: The Ultimate Ice Drive.” This campaign merges the concepts of two brands that understand the same consumer group—those passionate about precision, performance, and a unique lifestyle—providing an extraordinary experience of driving a McLaren on an ice track in Finland, while celebrating the 10th anniversary of McLaren LT globally. Customers who book a unit in the VI Ari project by June will have the opportunity to fly to Finland for a Test Drive experience on the ice.

Mr. Pasu Liptapanlop, Executive Director of Proud Real Estate Public Company Limited or PROUD, stated, “PROUD is launching a new design for a single-family home in the city, the largest size from the VI Ari project. This Ultra Luxury home stands out for its customizable space according to the residents' needs, offering the opportunity to own a newly built home with land in a prime location in Ari, one of the rarest residential areas in the city, with only 6 units available. The latest design connects two units together, providing over 1,000 square meters of usable space on a 100-square-wah plot, complete with a unique Supercar Garage designed specifically for storing supercars, accommodating up to 6 additional vehicles. The house features a Conventional Concrete Structure that is strong and durable, with seamless construction to reduce vibrations, and a deep F1-12 foundation with large drilled piles that can support up to 35 tons per pile, with an average of 58 piles per house. The reinforced concrete structure for the elevator shaft minimizes noise and enhances privacy. Our Combine Unit emphasizes our Customization Service, allowing homeowners to design according to their preferences, from layout, materials, and color tones to lighting arrangements or specific functions like an art studio, library, cigar or wine lounge, or a double-volume reception area, aligning with the concept of “Craft Your World, Your Way” to fully reflect the identity and lifestyle of the homeowner, as each person is unique.”

“This collaboration with McLaren Bangkok is not just a marketing campaign; it merges the concepts of two brands that understand the same consumer group, elevating the ultimate memorable experience. Customers who purchase a single-family home in the VI Ari project by June 2025 will receive the opportunity to participate in the supercar driving event on the ice in Finland for 2 people, along with a driving training program by McLaren experts and special benefits from the project worth over 8 million baht. Additionally, McLaren owners who book a home in VI Ari during the same period can join this event at no extra cost, providing a One-of-a-Kind experience and strengthening the relationship between two brands with a shared goal of catering to high-end customers.”

Mr. Chumphonpat Thanaunphiboon, Executive of McLaren Bangkok, expressed, “We are very pleased to collaborate with the VI Ari project, which stands out for its design and attention to detail, just like the McLaren LT cars that focus on performance and unique design, perfectly reflecting the identity of McLaren drivers. Both in design, meticulousness, and a high-end lifestyle, similar to the McLaren LT designed to meet the lifestyle needs of drivers in terms of weight, engine power, and design aesthetics. This joint campaign is not just about benefits; it is about enhancing the perfect living experience for our customers.”

The VI Ari project is the only Ultra Luxury single-family home project in a prime location in the Ari area, designed under the concept of “Craft Your World, Your Way,” emphasizing the unique individuality of residents in terms of design, maximum privacy, and comfort of living, catering to high-end residents who seek tranquility in a bustling city and a quality lifestyle.

For those interested, more details about the VI Ari project and the “Frost & Fury: The Ultimate Ice Drive” campaign can be inquired at Tel. 02-026-8999 or visit the project website at https://bit.ly/VIAriCombineUnit and the official Line channel https://bit.ly/VIAriLINEOA.