In an era where beauty must go hand in hand with sustainability, modern living spaces must offer 'more than just livability'; they should also be conducive to comfortable living and prioritize environmental considerations.

This concept led to the first-ever collaboration between two leading lifestyle brands that share a philosophy of luxury and sustainability: SC Asset, a top real estate developer in Thailand, and HAY, a premier design furniture brand. This project, ‘SC ASSET Fully Furnished with HAY’ – ‘SC Homes that Care for You, with HAY Furniture that Understands the World’, introduces elegant and unique designs through iconic eco-friendly designs at Bangkok Boulevard Bangna Km. 12 and Bangkok Boulevard Signature in various quality locations.

A New Trend in Accessible Living with Eco-Friendly Furniture

HAY is recognized as a model of eco-friendly furniture from Denmark, while SC Asset's Bangkok Boulevard project aims to reflect the identity of a new generation, catering to residents who are selective and mindful of their lifestyle and the environment.

This collaboration between SC Asset and HAY represents a Green Collaboration, working together to deliver products that meet customer needs while caring for the environment sustainably. This aligns with HAY's mission to define modern living through creative design, practicality, and environmental awareness, all of which will be realized in the Bangkok Boulevard project, a luxurious modern-style residence.

As Natthakit Sirirat, Deputy Managing Director of Marketing and Innovation at SC Asset Corporation Public Company Limited, a leader in high-quality and innovative real estate, explains, the campaign “SC ASSET Fully Furnished with HAY” will feature meticulous interior design by NORSE Republics, blending contemporary classic styles with eco-friendly designs. Every element, from sofas and lamps to home decor and curtains, will be carefully selected, inspired by Mid-Century Modern style.

“Today, customers expect both quality and environmental consciousness. Therefore, organizations must work in tandem for both Profit and Planet. The collaboration between SC Asset and HAY addresses furniture and decoration as an Eco-Friendly brand at an accessible price point, with Show Units available in model homes at Bangkok Boulevard Bangna Km. 12 and throughout Bangkok. SC Asset aims to reduce carbon emissions by 100,000 tons by 2025.”

An Eco-Friendly Collection with Scandinavian Flair

HAY, a leading furniture and home decor brand from Copenhagen, Denmark, was founded in 2002 by Rolf and Mette HAY, who believe that “Good design is everyone’s right.” HAY aims to make good design accessible to everyone by collaborating with renowned designers and artists to create unique, high-quality products that prioritize usability, comfort, and longevity.

Each piece of HAY furniture featured in the Bangkok Boulevard project has a remarkable story and an environmentally friendly production process, whether made from recycled materials, free of chemicals, designed for disassembly, or repairable for reuse, helping to reduce waste. For every tree cut down for wood products, four trees are planted in replacement, and the production processes do not release any chemicals into the environment.

Wikrit Plarith, Managing Director of Norse Republics, the importer of leading Scandinavian design furniture brands, revealed that the selection of furniture will cater to the lifestyles of the new generation, using 100% recycled polyester fibers and environmentally friendly materials in line with ESG principles, including:

· Exhibition Zone AAC23 with Kvadrat Fabric designed by Hee Welling, featuring chairs from the About A Chair collection, with legs made from FSC-certified wood sourced from sustainable forests, coated with environmentally friendly water-based lacquer. The upholstery is made from Steelcut Trio 3 fabric from Kvadrat, certified by EU Ecolabel, Greenguard Gold, Health, and OEKO TEX, produced with a focus on sustainability using environmentally compliant materials and controlled chemical usage to minimize health and environmental impacts.

· Paper Shade with Common Table Lamp Base, a lamp made from natural materials and paper in various sizes designed for versatile use.

· Rey Collection, designed by Bruno Rey, a collection of chairs, stools, and tables from 1971 brought back to life through collaboration with HAY and furniture production expert Dietiker, allowing everyone to experience iconic design and traditional screwless assembly techniques.

· PC Portable Lamp, designed by Pierre Charpin, an “Anti high-tech object” lamp that hides high-tech features under a simple appearance, suitable for any space, made from 95% recycled ABS plastic that is durable and waterproof, ideal for both indoor and outdoor use.

· Mags Collection, designed by HAY, a classic sofa model from HAY since 2008, featuring a simple design, modular sofa that is versatile and customizable in upholstery materials.

· HAY Dogs Collection, designed by HAY & Holly Golightly, aims to bring pet products out of traditional design boundaries while being environmentally conscious by using 100% recycled polyester fibers, safe for pets in various items including HAY Dogs Bed, HAY Dogs Collar Flat, HAY Dogs Leash, and HAY Dogs Rope Toy.

Experience Danish Design at Bangkok Boulevard

Experience a new level of living that emphasizes design, functionality, and environmental consciousness with SC ASSET Fully Furnished with HAY “Bangkok Boulevard,” a luxurious modern-style home that embodies sustainability. The Bangkok Boulevard project, located at Bangna Km. 12 on a 17-rai site, features 68 two-story luxury Nordic-style single-family homes with four designs to choose from.

· ACHIEVEMENT: Usable area of 191 sq.m., land starting from 50.3 sq.w., 3 bedrooms, 4 bathrooms, 1 living room, 1 lounge, 1 upstairs relaxation area, 1 dining area, 1 kitchen, 2 parking spaces.

· ACCOLADE: Usable area of 230 sq.m., land starting from 52.3 sq.w., 3 bedrooms, 4 bathrooms, 1 living room, 1 lounge, 1 upstairs relaxation area, 1 dining area, 1 kitchen, 2 parking spaces.

· PINNACLE: Usable area of 284 sq.m., land starting from 60.1 sq.w., 4 bedrooms, 5 bathrooms, 1 living room, 1 upstairs relaxation area, 1 dining area, 1 kitchen, 3 parking spaces.

· ELYSIAN: Usable area of 343 sq.m., land starting from 70 sq.w., 4 bedrooms, 5 bathrooms, 1 living room, 1 upstairs relaxation area, 1 dining area, 1 kitchen, 1 maid's room, 3 parking spaces.

Join a Quality Community in a Project Participating in the Campaign https://www.scasset.com/th/property/campaign/bb-bbs/ Free! Complete HAY Furniture Set worth 3 million* when booking between May 22 – June 1, and transferring by June 30, 2025 only.