• Sansiri reveals that Phuket continues to grow in 2023, maintaining its status as a global city due to its strong infrastructure and the Phuket Sandbox model, which attracts new opportunities. Sansiri is confident in expanding its business alongside sustainable economic and social growth.
  • They are ready to push "Phuket" towards becoming a World-Class Destination, alongside the strategy of "Inclusive Growth Hub," ensuring that both the economy and society in the province benefit equally from growth.
  • Plans for simultaneous growth are based on three concepts: 1. Providing quality housing with value-added services for long-term investment; 2. Promoting lifestyles in Phuket by creating diverse experiences through collaborations with both Thai and international brands; 3. Developing a sustainable society that grows alongside Phuket, focusing on green living quality, after-sales services, children's quality of life, and environmental sustainability.
  • They hope to be a driving force as a private sector entity that has gained trust in Phuket from both Thai and foreign customers, receiving positive feedback on all of Sansiri's projects over the past 14 years.

Mr. Phumichai Mathayomphinyo, Managing Director of Southern Project Development at Sansiri Public Company Limited, stated that Phuket remains a city with high growth potential in both tourism and real estate. Sansiri, as a private sector entity, has grown alongside Phuket, gaining trust from both Thai and foreign customers, with positive responses to all of Sansiri's residential projects over the past 14 years. There is hope for growth that comes with sustainable development. Recently, Sansiri is ready to push "Phuket" towards becoming a World-Class Destination with the "Inclusive Growth Hub" strategy, focusing on economic growth while ensuring that society has equal opportunities to benefit from this growth.

“Phuket is growing rapidly and has recently become a billion-dollar market, comparable to leading tourist cities like Miami and Dubai,” reflecting the expansion of tourism and confidence in Phuket's potential. Meanwhile, improving the quality of life, society, and environment in Phuket is crucial, as it is a world-renowned tourist city with significant development potential. Past economic growth may not have distributed benefits evenly, so enhancing quality of life must be approached from multiple dimensions and done simultaneously.

This year, Sansiri plans to grow alongside Phuket through three concepts: 1. Supporting and promoting growth together, including developing quality housing that meets the diverse needs of customers in Phuket, including villas, single houses, twin houses, townhomes, condominiums, as well as foreign customers seeking vacation homes and villas for relaxation, along with delivering housing with value-added services for long-term investment; 2. Promoting lifestyles in Phuket by supporting diverse experience exchanges at “The Society,” Sansiri's first social space in Phuket, located in the Cherng Talay-Bang Tao area, a new destination that everyone should not miss, connecting the world-class tourist city with international cultures rich in local uniqueness, as well as the energy and vibrancy of Phuket, making it evident to tourists from around the world, in line with Sansiri's CONNECT + INSPIRE concept, inviting everyone to discover endless inspiration through diverse stories of people, merging Sansiri's design leadership with over 40 years of experience; 3. Developing a society that grows sustainably alongside Phuket, focusing on Sansiri Sustainability principles to be part of the Phuket community sustainably, emphasizing environmental aspects by reducing energy use, using local eco-friendly materials, and managing waste and wastewater effectively.

Additionally, Sansiri aims to support and promote Phuket's “Soft Power,” integrating it into The Society to help foreigners recognize and grow sustainably alongside the local community, while also looking to promote Southern cultural aspects. Furthermore, they are committed to preserving local traditions, such as the Vegetarian Festival, which is a cultural heritage of Phuket, continuing for the 12th year, and promoting youth in the area to grow with quality through the Sansiri Academy, developing football skills for over 5,000 children and youth in the area to potentially become professional players in the future. Past activities have included inspiring children in Phuket by bringing former national football players to share their experiences. This year, the Sansiri Academy has collaborated with various partners, including the Football Association of Thailand, to introduce the FIFA For Schools curriculum to children and coaches in the province for continuous skill development,” Mr. Phumichai stated.

Sansiri places great importance on Phuket as one of its strategic locations, gaining trust and confidence from its expertise in developing outstanding residential projects that surpass competitors in design, quality, and service, becoming the market leader in Phuket's residential sector with over 28 successful projects, amounting to a cumulative investment value of 28.3 billion baht. They sell quickly, build efficiently, and deliver projects that have gained trust in the Sansiri brand and quality, along with after-sales care from the quality team at Plus Property. Recently, in 2023, projects like D Condo Reef Phuket and Saransiri Koh Kaew Retreat are on track to sell out, while The Base Bukit has already achieved over 60% sales, and The Base Rise Phuket has reached over 70% sales. The Base Cherng Talay, located in a prime area of Phuket, has recently achieved over 90% sales, and Canvas Cherng Talay, a new luxury condominium brand exclusive to Phuket, has reached 60% sales, catering to both foreign customers and Thai investors in a currently booming area, reinforcing the confidence that #PhuketMustBeSansiri.

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