• GROHE Aqua Gallery shines at the historic Garden Senato, celebrating the beauty of water with the theme "Pure Joy of Water". It showcases innovative designs that blend meticulous craftsmanship, creating a harmonious water experience that integrates aesthetics with functionality.
  • The thoughtfully crafted designs reflect the brand's commitment to beauty, creativity, and humanitarian principles, demonstrating a balance between aesthetics and rationality through innovative solutions that center the user, enhancing the water experience in every dimension.
  • In the Aqua Atelier zone, visitors can create their own water-inspired poetry, "Aqua Poem", reflecting personal joy from water usage while relaxing with refreshing drinks at the GROHE Aqua Bar.

GROHE, a leading global brand in bathroom and kitchen solutions, returns to the Milan Design Week 2025 to captivate audiences with a new experience at one of Milan's historic sites, the Garden Senato, located at Via Senato 14 in the city's fashion district. This public park perfectly blends historical charm with contemporary design, making it an ideal venue for cultural events and exhibitions. It serves as a unique backdrop for the GROHE Aqua Gallery and reinforces the success of the “Best of the Best” award received from Red Dot for the GROHE SPA exhibition at Palazzo Reale during Milan Design Week 2024. Last year, GROHE transformed the Garden Senato into an immersive exhibition space from April 8-13.

Inside the GROHE Aqua Gallery, visitors will experience products that combine effective functionality with exquisite design, delivering a meaningful water experience that transforms lifestyles. These products reflect how they can help bridge the gap between people's lives, water resources, and the surrounding environment in a balanced manner.

"At GROHE, we are a powerhouse of design aiming to create change and enhance understanding to elevate every aspect of life. We delve deeply into the needs of people worldwide, alongside cultural differences and social contexts. Thus, GROHE continues to develop products that blend premium beauty, superior quality, modern technology, and sustainability. The exhibition at Fuorisalone 2025 reflects this philosophy, delivering a captivating experience to the audience and helping them understand how GROHE will shape the future of water usage," said Antoine Besseyre des Horts, leader of LIXIL Global Design in the Asia region.

This exhibition has undergone a professional workflow by the LIXIL Global Design team and the Brand Identity team, seamlessly integrating both indoor and outdoor elements to create a unique gallery visiting experience. A highlight of this Milan event is the launch of GROHE Purefoam, a proprietary technology that perfectly blends water and soap Kinuami to create a gentle foam that envelops users during bathing, providing a joyful moment with deep skin nourishment. Additionally, another exciting highlight is the award-winning new product, GROHE Essence Crafted Lever, part of the highly popular GROHE Essence collection in the affordable luxury faucet segment. With harmonious proportions and simple yet impressive usability, along with new lever design options and a variety of colors, the GROHE Essence Collection allows users to enjoy more customization according to their style.

In the Aqua Atelier area, set in the serene atmosphere of the park, visitors can reflect their identity and create their own water-inspired poetry, “Aqua Poem”. This zone is not just a relaxation area but also a commitment to sustainability, as the Aqua Bar is crafted from recycled plastic bottles to reduce the environmental impact of single-use plastics and highlight the growing issue of water pollution. As a brand focused on environmentally friendly water usage, GROHE offers various technologies and solutions, such as modern water filtration systems, to reduce the need for single-use plastic bottles, blending thoughtful design with environmental responsibility to maintain a crucial role in creating a sustainable future.

Learn more about GROHE on our website. Read more about GROHE in the Asia Pacific region here and follow us on social media at Facebook, Instagram, LinkedIn and YouTube