Botanica Luxury Villas Creates a New Phenomenon in Phuket's Real Estate Market to Meet High-End Demand
Botanica Luxury Villas, the leading brand in the luxury pool villa market in Phuket, is shaking up the high-end real estate sector once again with the latest updates on its ultra-luxury project, "Botanica Grand Avenue," the flagship development located in the super prime area of Laguna. Construction is now over 40% complete, with continuous bookings pouring in. This iconic project not only features luxurious pool villas for upscale living and comprehensive facilities catering to a luxury lifestyle but also houses HYTHE by Botanica, a masterpiece condominium project that marks the brand's entry into the vertical segment, showcasing villa-style designs that have recently garnered significant attention. To accommodate the overwhelming interest from High Net Worth Individuals (HNWI) and investors, Botanica Grand Avenue has opened a fully operational Sales Gallery, complete with plans for all projects in the area and model villas of every style. For the first time, there are actual showrooms for the three initial types of HYTHE condominiums, along with two types of sample pool villas: "Signature Tropical Balinese" and "Grand Forest," which are now ready for viewing. The company reports that over 40% of the condos and pool villas in the project have already sold out, with expectations for a 50% growth in sales in 2025, driven by customer and investor confidence in the Botanica brand, which has been creating residential projects that truly meet the needs of life in super prime locations for over two decades, backed by numerous international awards. Recently, the HYTHE condominium and the Botanica Grand Avenue project won four prestigious awards at the "ASIA PACIFIC PROPERTY AWARDS 2025."

"Cherng Talay," particularly the Laguna Phuket area, is recognized as a highly potential location, internationally acknowledged as one of the most comprehensive ecosystems for luxury lifestyles in Thailand, featuring world-class resorts, championship golf courses, renowned restaurants, and luxurious beach clubs, along with premium amenities catering to both high-end tourists and residents. With continuous development, Laguna Phuket is on its way to becoming the center of Luxury Living in Southeast Asia. The Botanica Grand Avenue project, which combines both pool villas and luxury condos in the vertical villa concept of HYTHE by Botanica, perfectly aligns with this vision.
HYTHE by Botanica is the first condominium from the market leader in pool villas, featuring the innovative concept of "vertical villas."
HYTHE by Botanica represents the brand's expansion into a new segment with a project value of over 6.2 billion baht, blending the expertise from the pool villa market with the concept of ultra-luxury condominiums. The project consists of four six-story buildings with a total of 276 units, situated on approximately 21 rai in Botanica Grand Avenue. The building design is inspired by the graceful movement of manta rays, providing a harmonious living space with a focus on spacious functionality. Each unit starts at 55.99 square meters and comes with premium materials and facilities that meet the needs of high-end investors and residents, in line with the Botanica brand's standards. The luxurious resort-style common areas include a modern clubhouse with world-class facilities such as a 75-meter long lap pool, fitness center, yoga room, party activity space, co-working space, and green walkways covering over 40% of the project, along with convenient public and private parking. A highlight of the project is the limited number of penthouse units, only eight, which are the most luxurious and valuable on the island, starting at 683.78 square meters with prices starting at 165.4 million baht. Each penthouse unit features a Sky Terrace offering 360-degree mountain views and a private pool, along with double-volume ceilings and panoramic glass windows. HYTHE by Botanica is a flagship project that attracts both investors and buyers seeking high-end living, with a promising return on investment due to the location's potential and the brand's credibility, having already secured over 40% of bookings prior to the official launch.
“The Botanica Grand Avenue project elevates the standard of luxury living in Phuket to the next level by choosing the Laguna location, which is a world-class destination for relaxation and residence. We aim for Botanica Grand Avenue to be a puzzle piece that completes the ecosystem perfectly,” said Mr. Atthasit Inthrachuti, CEO of Botanica Luxury Phuket Co., Ltd., sharing the vision of creating Botanica Grand Avenue as a comprehensive hub for luxury lifestyles. He added, “Entering a new segment with HYTHE by Botanica is a significant step in expanding the brand's portfolio. We bring the experience and success of developing villas that have made us number one in Phuket to create HYTHE, a condominium that embodies uniqueness, where residents will experience luxury, meticulous design, and spacious privacy, which has always been the DNA of the Botanica brand. The luxury real estate market in Phuket continues to grow, especially among international clients from Europe, Russia, China, and the Middle East, who are still seeking high-end properties in the best locations. Certainly, competition in the luxury condo market in Phuket will intensify in 2025 with many major players entering the field, but Botanica continues to differentiate itself by choosing the most popular locations and offering what the niche market demands: quality, reliability, and value. For this reason, we are confident that Botanica Grand Avenue will receive an excellent response, and we expect sales in 2025 to grow by 50% due to customer confidence in a brand that has proven itself for over two decades.”
Unlocking the potential of "Botanica Grand Avenue," the grand flagship project.
This mega project, covering over 178 rai in the heart of the Laguna area, features a uniquely designed Sales Gallery located at the front of the project to welcome customers, investors, and residents, and houses three types of luxurious condominium showrooms of HYTHE by Botanica. Another notable feature is The Iconic Clubhouse, a world-class clubhouse equipped with beautiful relaxation areas, fitness facilities, and co-working spaces, which can also be transformed into event spaces for gatherings with friends. This area is ready to meet every need within the project. The residential zones are divided into eight zones: Zone A1, which features Grand Forest and Grand Modern Luxury pool villas; Zone A2 with Tropical Balinese pool villas (Balinese style without pavilions); Zone B with Grand Signature pool villas (Balinese style with pavilions); Zone C1 with Modern Elegance pool villas; Zone C2, which is preparing for future project development; Zone D with Botanica Prestige pool villas; Zone E, which houses the luxurious HYTHE condominium with four buildings; and Zone F, which is also preparing for future project development. Each zone is designed and allocated to create privacy, with a total of six rai of common areas emphasizing green spaces and serene lakes suitable for relaxation and exercise, enhancing the quality of life in every dimension.
For the HYTHE by Botanica project, completion is expected by 2029, offering 1-3 bedroom units at special introductory prices starting from 10.8 million baht (for 1 bedroom). A promotion for those who book by April 5, 2025, includes discounts of up to 500,000 baht and free maintenance fees for two years. Interested parties can visit the showrooms of all three types today at the Sales Gallery at Botanica Grand Avenue. Additionally, those interested in luxurious pool villas can also view sample villas in the Signature Tropical Balinese and Grand Forest styles within the project.
For more details about HYTHE by Botanica and all projects, visit botanicaluxuryvilla.com, Facebook: BOTANICA Luxury Villa, or call +66 81 324 2999 and +66 94 636 2836.