Property Perfect has unveiled its plan for 2025, aiming for sales of 11 billion baht and revenue of 10 billion baht. The company will launch 7 new projects worth 9.6 billion baht, building on the success of existing projects while introducing new products and businesses. The focus will be on middle-income customers, offering homes with customizable materials and expanding into the home construction business in Bangkok and the EEC region. Plans include launching a new lakeside home concept and investing in a luxury hotel in Khao Yai, along with partnerships with international schools to strengthen financial structures and reduce bond debt to its lowest level in 5 years.

Mr. Sanit Atthayanasukul, CEO of Property Perfect Public Company Limited, revealed the company's business direction for 2025, stating that the company is committed to strengthening its business and growing revenue through a diverse range of products that meet the needs of all consumer groups, including ongoing projects, new projects, and new businesses. This year, the sales target is set at 11 billion baht, with 7.5 billion baht from horizontal projects, 1.5 billion baht from condominiums, and 2 billion baht from joint ventures. The total revenue for the year is estimated at 10 billion baht, comprising 7 billion baht from horizontal projects, 1.5 billion baht from condominiums, and 1.5 billion baht from joint ventures. The plan includes launching 7 new projects worth a total of 9.6 billion baht, consisting of 5 single-family home projects valued at 7.2 billion baht, 1 townhome project worth 1.2 billion baht, and 1 commercial building project valued at 1.2 billion baht.

The highlights of this year's new projects include building on past successes with new concepts, such as the launch of the single-family home brand “Perfect Place,” which is expected to be a flagship revenue generator for the company in three locations: Ratchaphruek 346, Ram Inthra, and Krungthep Kreetha-Romklao. The project “Market Avenue Chaeng Watthana 2” will cater to the growth of the Thai Chamber of Commerce Road, a large community that includes projects from 8 leading real estate companies with a total value exceeding 30 billion baht, which has now become the fastest-growing community in the Chaeng Watthana area. Additionally, there will be the “Bella Del Monte Khao Yai 2” project, which includes hotel investments to enhance the project's value, utilizing experiences from international project developments to make Khao Yai more recognized among both Thai and foreign visitors. The company will also introduce the “Lakeside Home Lake Legend Bangna,” which has already achieved nearly 2 billion baht in sales, with plans to develop a new model for a 100-rai lakeside home to meet the demand of the premium market.

In addition to ready-to-move-in products in both horizontal and condominium formats, the company will also introduce ready-to-move-in homes within 3-6 months that allow for some material customization for middle-income customers, providing more options to align with their lifestyles. For the luxury product segment, there will be additional collaborations with renowned international schools in locations such as Chaeng Watthana, Ramkhamhaeng, Krungthep Kreetha, and Bangna to expand the customer base of upper-income families looking to enroll their children in international schools, including both Thai parents and expatriates who are relocating for high-level business positions, which is a group that tends to reside long-term.

This year, the company will also expand into the home construction business, targeting segments where the company has expertise, including mid-range homes starting from 5 million baht and high-end customers with strong purchasing power. The plan is to provide services in Bangkok, the surrounding areas, and the EEC region, which are markets with strong potential and good growth. The focus will be on delivering quality construction experiences that are standardized and efficient through reliable prefabricated construction systems. Entering the home construction market not only presents an opportunity to increase revenue from a market that was valued at 211 billion baht last year but also allows the company to offer a comprehensive range of products, including both project homes and custom-built homes on clients' land.

Regarding financial structure, the company continues to prioritize strengthening its financial position and aims to reduce debt burdens to achieve a debt-to-equity ratio of 1 within this year, particularly by reducing bond debt. Last year, the company repaid 6.6 billion baht in bonds, and at the beginning of this year, it repaid 2.65 billion baht, with plans to repay an additional 3.7 billion baht in maturing bonds within this year, supported by financing from financial institutions and the gradual closure of various project sales. This includes the sale of the “You Kiroro” condominium in Japan, where the last two penthouses were sold for a total of 1.15 billion yen in the first quarter, and the expectation to finalize sales of two additional condominium projects, namely Yuu Ruay Condo and Metro Sky Wutthakat, in the second quarter. The ongoing goal of reducing bond debt will result in the company having approximately 6 billion baht in remaining bond debt, the lowest in 5 years, down from a peak of 20 billion baht in 2020.