• Sansiri has announced the launch of a new business, “Crafted by Sansiri”, a comprehensive home building service that emphasizes design, quality, and service, leveraging its pre-cast business potential to target customers looking to build homes on their own land as well as small-scale developers.
  • The company guarantees construction standards and quality equivalent to its own projects, reinforcing its position as the leading real estate developer with over 40 years of experience and a track record of constructing more than 130,000 quality homes.
  • The launch will take place at the Home and Condo Expo from March 20-23! “Crafted by Sansiri” offers a full-service home building experience, including financial consulting, and stands out as the only home builder with 14 series and 84 house models available for customers to experience firsthand. The service ensures quality control in construction standards through a professional team, along with after-sales service until the warranty period ends, all in one place.
  • Recognizing the demand from customers wanting to build homes in Sansiri's design style on their own land, and the growth potential in the home building market valued at over 200 billion baht.

Mr. Anut Kittikullmethy, Senior Vice President of Land Development Projects at Sansiri Public Company Limited, stated: "With over 40 years of experience and expertise in real estate development, and having constructed more than 130,000 quality homes, we found a significant market gap for customers who love Sansiri's design and standards but want to build on their own land. This presents a high-potential market opportunity. Coupled with Sansiri's growing pre-cast business plan, we have sufficient capacity to support small-scale customers and real estate developers, leading us to expand into this new business and launch 'Crafted by Sansiri.' This service stands out from other providers in the market by being the only one that offers customers the chance to experience 14 series and 84 house models firsthand. The one-stop service of Crafted by Sansiri covers all steps, from financial and special loan consulting to personalized home design, construction using durable and high-quality pre-cast innovations, standard control by expert teams, and after-delivery care until the warranty period ends. Additionally, for customers seeking eco-friendly materials, Sansiri has a dedicated design team to provide special services as well."

Crafted by Sansiri's marketing strategy focuses on three main target groups: existing Sansiri customers wanting to build homes in the Sansiri style on their private land, landowners valuing location and appreciating Sansiri's design, and small-scale developers looking to build a limited number of homes but requiring professional standards, with the Crafted by Sansiri icon serving as a testament to quality and long-term confidence.

According to the Home Builder Association (HBA), the self-built home market is projected to be worth approximately 211 billion baht in 2024. When broken down by area, the Bangkok and metropolitan area is valued at 51.421 billion baht, accounting for 24.37% of the total market value, while the provincial market is valued at 159.579 billion baht, making up 75.63%. It is anticipated that in 2025, growth figures will be similar to those of 2024, exceeding 200 billion baht.

“The above data reflects the potential of the home building market, aligning with the overall economic recovery signals in the country, driven by measures in the tourism industry and government policies to stimulate real estate. This is expected to lead to market expansion and increased consumer demand, presenting a great opportunity for the new business, Crafted by Sansiri, which offers a full-service home building experience with key strengths in design, quality, and service according to Sansiri standards,” Mr. Anut concluded.

For those interested in “Crafted by Sansiri,” the comprehensive home building service can contact the Sansiri Call Center at 1685 or consult with experts at the 47th Home and Condo Expo at the Queen Sirikit National Convention Center. Register for early access at the Line Official Account: https://lin.ee/yPmaU4m