L.P.N. Development Public Company Limited (LPN) is a comprehensive quality residential developer, trusted by over 130,000 families for more than 36 years in delivering living experiences through products and services that meet every need. The company is committed to continuous development to enhance the "livability" of every lifestyle. In 2025, LPN has set a business strategy under the concept of "Healthy Resilience," aiming to become a real estate company with the ability to adapt flexibly and robustly amidst a volatile and uncertain economic landscape due to changes in economic structure, technology, society, and the environment. This includes adjusting the investment portfolio, expanding the business partner network, and maintaining revenue and profit generation capabilities to provide better returns for all stakeholders.

Ms. Daranee Chatpiriyapan, Chief Executive Officer, revealed the company's operational plans for 2025, stating that the current economic situation clearly presents challenges for real estate operators due to sluggish domestic purchasing power, with household debt remaining above 90% of Gross Domestic Product (GDP). Financial institutions continue to be stringent in approving housing loans due to the declining repayment ability of buyers. Simultaneously, buyer behavior has shifted; recent surveys indicate that younger generations prefer renting over buying due to insufficient income for home purchases, influenced by rising land and construction material prices. Consequently, real estate operators must adjust their business strategies. This year, LPN will pivot its business strategy for 2025 towards the concept of “Healthy Resilience”, emphasizing the need for greater flexibility in operations to guide the organization towards its goals, centered around the core “5P” framework:

  1. Products: Adapting product offerings to better meet current buyer demands. In 2025, LPN plans to launch 4 new projects valued at a total of 6 billion baht, including 2 condominium projects on Ram Inthra and On Nut roads worth 3.35 billion baht, and 2 premium residential projects on Rama 5 and Phutthamonthon Sai 4 roads worth 2.65 billion baht. The design of these projects will focus on promoting healthy living for all ages (Universal and Wellness Design), catering to both family and single lifestyles, which is a new challenge amid the current economic changes driven by the solo economy. In 2025, the company plans to adjust its investment portfolio to acquire more land suitable for condominium development. “We are planning to develop more condominium projects because LPN's condominiums have long been recognized and trusted by customers. Additionally, the changing buyer behavior that favors renting over buying keeps condominiums popular among investors. This year, we will launch a similar number of condominium and residential projects, but the proportion of condominiums will clearly increase in 2026 and beyond,” Ms. Daranee stated.

  1. Process: Adjusting work processes to be more flexible and efficient, emphasizing the use of data innovation and technology to improve internal workflows, focusing on customer needs from land acquisition, design, construction, delivery, and post-delivery project management. The company also prioritizes environmentally friendly construction practices, aiming to become a Net Zero Waste Developer, a goal initiated in 2023 and ongoing. The company aims to reduce greenhouse gas emissions before climate change laws take effect, targeting an average annual reduction of 2.5%, with 2023 as the baseline. In 2023, the company emitted 1,292 tons of carbon (tCO2e), and in 2024, emissions decreased to 1,259.7 tons of carbon (tCO2e), achieving a 2.5% reduction as planned towards Net Zero by 2608.

  2. People: Focusing on developing the work potential of the team under the concept of “Work Smart with Commitment.” In 2025, the company will prioritize enhancing employee capabilities through training in all areas, utilizing innovation and technology to work collaboratively, and developing skills to adapt for efficiency, ensuring the delivery of quality products and services to customers.
  3. Partnership and Stakeholders: 2025 will be a year for LPN to welcome more business partners in various fields to enhance business operations by jointly creating new experiences for customers and improving competitive efficiency, strengthening the real estate business to achieve targeted revenue and sales while ensuring that partners and stakeholders receive appropriate and continuous returns.
  4. Performance: For 2025, LPN targets sales of 8.5 billion baht and total revenue of 8.3 billion baht, which is close to 2024's sales of 8.45 billion baht and total revenue of 8 billion baht. The focus is on a key goal: to return LPN to the TOP 10 in the real estate sector within 5 years, emphasizing financial management as a crucial element for driving the business forward robustly and sustainably at a rate of 5-10% per year. The company aims to manage liquidity by reducing inventory levels as much as possible and generating revenue from rental units and services to increase cash flow and accommodate potential economic fluctuations, ensuring sufficient management and future investments to reinforce its leadership in the comprehensive real estate business. In addition to developing residential projects, LPN also has subsidiaries that engage in related businesses, generating revenue for the company, such as LPP Property Management Co., Ltd., which is currently recognized for managing over 260 projects.

Currently, the company has a total inventory ready for sale valued at 9 billion baht and a backlog of 1.7 billion baht for 2025. Additionally, LPN plans to continuously launch promotional campaigns throughout the year to stimulate purchases from both end-users and investors, while also emphasizing long-term customer relationship management, such as the #MembersGetNeighbors program launched last year, allowing all LPN customers to easily earn additional income by inviting friends to join the LPN family through a system developed for easy, clear tracking and verification. This initiative aims to create new experiences for LPN family members alongside relationship-building activities and numerous future benefits.

“Regarding the Bank of Thailand's consideration of relaxing the Loan to Value (LTV) ratio for home purchases, which is currently under review, a conclusion is expected by the second quarter of 2025. If approved, it is anticipated to positively impact LPN customers, especially those purchasing condominiums, as many LPN customers buy condominiums as a second home for use during workdays. LPN condominiums are located in prime areas near workplaces and public transport, making commuting convenient. Although this year presents another challenging year, we believe that the 'Healthy Resilience' business approach will help us navigate the volatility and uncertainty of the economy in 2025, achieving the planned sales and revenue targets,” Ms. Daranee added.