Sena Development Public Company Limited, or Sena, reinforces its leadership in sustainable housing by winning The Most Innovative 2025 award at the Future Trends Award 2025 for its financial innovation "LivNex Home Rental Savings... Rent to Own". This initiative helps consumers access housing more easily, especially those who are not financially ready and face credit limitations, thereby reducing inequality and creating housing stability. The criteria for The Most Innovative award focus on innovation strategies and visions, as well as investments in innovations that can create a broad impact. The development of LivNex aims to be more than just a financial product; it is an ecosystem that encompasses sustainable living. Sena's LivNex innovation not only transforms the real estate industry but also reflects Sena's commitment to sustainability under the ESG concept, which considers economic, social, and environmental dimensions.

Asst. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, stated, "Thank you to the Future Trends Awards for recognizing our dedication and awarding The Most Innovative to our innovation 'LivNex Home Rental Savings... Rent to Own'. This confirms that we are on the right path in developing financial innovations that truly meet consumer needs, especially in the Affordable Market, where there is a demand for housing but credit issues persist. Those most affected are residents of Bangkok due to the high cost of living and household debt, making home purchasing challenging. LivNex provides an alternative to homeownership through the 'Home Rental Savings' process, allowing savings accumulation without incurring additional debt during the first three years before applying for a real home loan. Business must grow alongside society; this award not only confirms Sena's success but also represents a significant step in helping Thais access sustainable housing solutions."

LivNex Home Rental Savings... Rent to Own is a financial innovation that makes homeownership a reality, even for those facing credit or documentation issues. With a three-year contract, payments start at just 4,100 THB per million per month, which includes an interest rate of only 1.8% and accumulated savings that can be deducted from the principal when applying for a home loan. There is no down payment required, and no need to wait for loan approval. Customers can choose from over 47 quality locations, including Sukhumvit, Ramkhamhaeng, Bangna, Chaeng Watthana, and Rangsit. Since its launch just one year ago, LivNex has received a positive response, with over 976 units currently participating in the program.

For more information, please contact Sena Development Customer Service at 1775 or visit https://livnex.sena.co.th, www.sena.co.th, and https://www.facebook.com/senadevelopmentpcl.