Häfele Thailand Partners with Luxury Brands to Transform High-End Kitchens
Häfele Thailand, a leader in home and building solutions, is advancing the Thai market by forming a long-term partnership with luxury brands from Europe such as Bertazzoni, Blanco, Hawa Sliding Solutions, and Liebherr. These global partners in kitchen and living technology reinforce Häfele's commitment to providing premium Kitchen Solutions. This collaboration reflects Häfele's dedication to delivering cutting-edge, high-quality innovations that meet the needs of Thai consumers, architects, designers, and real estate developers.
Since its inception, Häfele has symbolized quality, innovation, and excellent service under the concept of “Maximizing the Value of Space. Together.” This reflects a commitment to developing living spaces that are smart, fully functional, and stylishly designed. Häfele is the exclusive distributor of these partners in Thailand, providing a perfect modern kitchen and living experience.

Elevating Excellence Through Strategic Partnerships
Häfele Thailand has collaborated with four luxury partner brands from Europe, including:
- Bertazzoni – Premium kitchen appliances from Italy known for precision and timeless design.
- Blanco – A German manufacturer of sinks, faucets, and kitchen water solutions that excel in functionality.
- Hawa Sliding Solutions – Innovative high-quality sliding door systems from Switzerland.
- Liebherr – Advanced refrigeration technology from Germany, recognized for creativity, premium quality, and a customer-centric approach.
“Häfele believes in the power of long-term partnerships to grow and create sustainable value for businesses and customers. Our collaboration with these four global brands allows us to offer cutting-edge innovations to the Thai market, seamlessly integrating with local demands,” said Mr. John Clare, Managing Director of HÄFELE (Thailand) Co., Ltd. and Regional Director South/South East Asia (RSA).
Experience Cutting-Edge Design at Häfele Design Studio Bangkok
The Häfele Design Studio Bangkok showroom provides a realistic experience for homeowners, architects, and designers to explore the latest innovations in kitchens and living spaces, updated with the latest technologies. Thai consumers can experience comprehensive solutions such as Bertazzoni – Modern, Professional, and Heritage kitchen appliances, Blanco – high-quality sinks, faucets, and accessories, Hawa Sliding Solutions – sliding and folding door systems that enhance usable space, and Liebherr – refrigeration systems and wine cabinets designed for humid climates.
Häfele Empowers Global Partners to Enhance Living Quality Through Quality Solutions
Häfele has built strong partnerships with leading real estate developers, designers, and architects in Thailand, enabling the delivery of premium solutions in luxury residential projects, high-end hotels, and commercial developments, reflecting a commitment to quality, innovation, and excellence.
- Bertazzoni – “The Thai market values timeless design and high performance. Our partnership with Häfele enhances our reputation among premium customers,” said Mr. Enrico Pagelli, Regional Manager APAC.

- Blanco – “Through Häfele, we can offer high-quality kitchen water solutions to customers who care about both design and functionality,” said Mr. Jeffrey Soh, Regional Sales Director APAC.

- Hawa – “Häfele helps us introduce high-quality sliding door solutions to the high-end project market,” said Mr. Vance Lew, Regional Sales Director.

- Liebherr – “Häfele plays a crucial role in expanding our market in ASEAN and helps us deliver premium refrigeration solutions to Thailand's luxury properties,” said Mr. Gian Paolo Glueckler, Head of Business Area APAC - Appliance Division.

Häfele Transforms Living with Cutting-Edge Technology and Sustainable Solutions
Current housing trends emphasize smart technology, sustainability, and efficient space utilization, which Häfele and its partners are ready to deliver.
- Smart & Connected Living – Smart ovens from Bertazzoni, sensor faucets from Blanco, app-controlled refrigerators from Liebherr.
- Eco-Friendly Living – Sustainable materials from Bertazzoni, recyclable Silgranit sinks from Blanco, low-energy refrigeration systems from Liebherr, and air circulation systems from Hawa.
- Multi-Functional Spaces – Compact kitchen appliances from Bertazzoni, versatile sinks from Blanco, built-in refrigerators from Liebherr, and customizable sliding door systems from Hawa.
Driving Innovation and Growth in Thailand
Häfele Thailand is committed to developing cutting-edge solutions and expanding its product offerings through collaborations with leading partners, with plans to launch new technologies such as AI ovens from Bertazzoni, self-cleaning sinks from Blanco, automatic sliding doors from Hawa, and low-energy refrigerators from Liebherr, to reinforce Häfele's vision of promoting smart, sustainable, and quality living.