Kasikorn Bank has launched "KONCIERGE+", the first platform that integrates comprehensive solutions for hotel businesses. This initiative aims to help hotels increase revenue and reduce expenses, making it easier to access technology for hotel management. The platform includes a complete range of solutions such as a property management system, sales channel and pricing management system, and customer experience management system. Additionally, it enhances competitive potential to seize growth opportunities in Thailand's tourism sector, as Thailand is a key landmark for international tourists, with an expected 37.5 million foreign visitors by 2025.

Mr. Pipit Anekniyom, the CEO of Kasikorn Bank, stated that the tourism sector plays a crucial role in the country's economy, with a continuous growth in the number of foreign tourists. By 2025, it is projected that revenue from foreign tourists will reach 1.78 trillion baht. In 2024, the statistics showed that accommodation expenses from both Thai and foreign tourists amounted to approximately 950 billion baht, with the majority spent on large hotels, while only 37% went to medium and small hotels. Throughout the years, Kasikorn Bank has consistently supported the tourism sector in terms of finance, sales channel vouchers, and promotions. This time, the bank aims to enable operators to access technology to enhance their competitive edge by developing KONCIERGE+, the first comprehensive hotel business solution platform. Businesses using KONCIERGE+ will benefit from easier access to technology tailored to their needs, saving time on searches, reducing costs, and increasing revenue through effective hotel management.

Mr. Tienprasit Chaiyapattanun, President of the Thai Hotels Association, added that the tourism industry has significant growth potential. Currently, there are over 16,000 hotels in Thailand, but obstacles preventing hotels from achieving their full potential include: 1) static marketing and pricing strategies that do not adapt to changing circumstances; 2) a lack of marketing to build their own brand image; 3) increased demand from tourists post-COVID, but a reduced workforce leading to service efficiency issues; and 4) limited access to various technologies, resulting in poor management efficiency. The Thai Hotels Association is delighted that Kasikorn Bank recognizes the importance of the hotel industry and has created this platform as an option for hotel businesses to strengthen their operations. Importantly, this platform is developed by Thais, and the association strongly supports initiatives that help hotels access technology to enhance their competitive edge, reduce costs, build a positive image, and improve service efficiency amidst the current labor shortage.

KONCIERGE+ is the first platform that integrates comprehensive hotel management solutions, designed to reduce costs, increase revenue, and enhance competitive potential for SME hotels. The solutions include:

  • Basic Management System:
    - Property Management System to manage room efficiency, such as checking room availability and guest check-in/check-out times.
    - Internal task management system to oversee internal teams, such as cleaning and maintenance, ensuring effective communication and task tracking.
  • Sales Management System:
    - Channel Manager to manage sales channels through OTAs (Online Travel Agencies) and digital marketing tools to reduce reliance on OTAs.
  • Revenue Management System: Utilizes AI to automatically calculate and adjust room rates for maximum profitability.
  • Competitor Rate Comparison System: Allows hotel managers to check competitor pricing for appropriate rate setting.
  • Customer Experience Management System:
    - AI Chat Bot to enhance customer service by responding to customer inquiries instantly.
    - Loyalty Program Guest Service to track and increase customer reviews through various channels, enabling hotels to improve quality.

Mr. Pipit concluded that while the overall tourism business is expected to grow, SME hotels still face numerous challenges. The bank hopes that integrating technology through KONCIERGE+ will enable SMEs to seize more business opportunities, reduce costs, increase revenue, and ultimately enhance profitability for stable and sustainable growth.

For hotels interested in using KONCIERGE+, details and registration can be found at www.konciergeplus.com
or for further inquiries at [email protected]
or K-Contact Center at 02-8888888.