>Fortune magazine has announced the list of "World's Most Admired Companies" for 2025, and this year, Haier Smart Home has been ranked for the 7th consecutive year, marking a remarkable achievement for Haier Smart Home as a developer of the most reliable home appliance technology in the world. The ranking process involves a rigorous selection by over 3,300 experts who evaluate numerous leading companies based on various criteria, including innovation, social responsibility, and global competitiveness.

>Currently, Haier Smart Home has provided services to over 1 billion households in 200 countries worldwide and has expanded its services across all regions, reflecting a genuine commitment to building a global organization. Additionally, according to data from Euromonitor International, Haier has maintained its position as the world's largest home appliance manufacturer in terms of sales for 16 consecutive years, demonstrating its competitive advantage on the global stage.

>Moreover, Haier Smart Home emphasizes creating brands tailored to local markets to integrate products and services with regional demands. This has led to the successful establishment of premium brands that cater to local consumers, such as the Casarte brand in China, which has been the market leader in the premium segment for 8 consecutive years, while the Haier brand remains the number one brand in North America. GE Appliances continues to be a high-end brand and leader in the U.S. home appliance market, and in Europe, Haier has maintained its leadership in IoT for an impressive 10 years.

>As we enter the era of the Internet of Things (IoT), consumer demands have shifted from merely wanting high-quality refrigerators to desiring smart kitchens. Haier Smart Home has leveraged its Smart Home Brain, the first intelligent brain in the industry, to connect all devices within the Haier product ecosystem and users seamlessly. This integration of technology and data meets the smart living needs of consumers worldwide. In China, the Smart Home Brain is equipped with HomeGPT, an AI model capable of understanding, analyzing, and making intelligent decisions, allowing users to experience "true intelligence" without the need for verbal communication with devices. Platforms like hOn in Europe and Smart HQ in the United States are creating smart home experiences that genuinely connect and respond to user needs, ensuring that the company's operations extend beyond business excellence to include leadership in responsibility and creating positive value for society, including environmental aspects such as carbon reduction, which is part of the brand's sustainable development approach.

>Furthermore, Haier Smart Home continues to develop energy-efficient and environmentally friendly appliances, such as variable-flow air conditioners and the X11 washing machine. The company has also established recycling partnerships in China to recycle old appliances effectively. In terms of social welfare, Haier has consistently supported educational projects, having built over 400 Hope Schools in China and provided scholarships to students in Pakistan to help realize their dreams. Additionally, Haier has set a new record in volunteer development in the United States, with over 1,190 volunteers contributing more than 15,000 hours of community service in 2024.

>Nevertheless, Haier Smart Home excels in various areas, such as talent recruitment, efficient resource utilization, management quality, financial stability, investment value, and product and service quality. These strengths enable Haier Smart Home to continue expanding its global operations while relentlessly enhancing local strategies, with a commitment to building a sustainable global brand and improving the quality of life for users worldwide.

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