Lalin Property supports employees in the organization by sparking ideas for new innovations to deliver quality projects to consumers, maximize benefits for stakeholders, and enhance the organization's long-term competitive potential.

Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited, a real estate developer under the concept of “Homes Built on Good Intentions,” revealed that the company has developed the Lalin Innovation Idea Award to promote out-of-the-box thinking and stimulate creativity by awarding employees with outstanding creative ideas. This initiative aims to increase employee participation in developing innovative ideas beneficial to their work. Clear frameworks have been established for presentations, such as improving work processes, enhancing team efficiency, or creating new products and services aligned with the organization's business direction. Various activities have been created to promote out-of-the-box thinking, including workshops or lectures from innovation experts to provide employees with knowledge and techniques for creative thinking, encouraging practical application in work situations, and organizing Hackathons or Design Sprints within the organization to allow employees time to brainstorm and develop ideas.

“The Lalin Innovation Idea Award is a significant project that helps employees feel united with the organization and share a common goal in driving the organization forward. After idea submissions, if any idea is feasible for further development, we are ready to allocate resources and support teams to give employees the opportunity to develop that idea into reality. The creation of the Lalin Innovation Idea Award not only increases participation in out-of-the-box thinking but also plays a crucial role in fostering an organizational culture that supports continuous and sustainable development,” Mr. Churachart stated.

Furthermore, the Lalin Innovation Idea Award has showcased innovative ideas quarterly for three consecutive years, with each event awarding the best innovation for ideas that yield clear results across six areas, including: innovation for work improvement, cost reduction innovation, value engineering cost reduction innovation, product development innovation, quality improvement innovation, and service quality improvement innovation.

“Lalin Property plans to continuously develop the Lalin Innovation Idea Award in the future through various feasible approaches to motivate and enhance the efficiency of creating new ideas by establishing a Mentorship Program to provide employees with good ideas the opportunity to receive guidance from executives or experts in each field to help them develop their concepts into more tangible forms. Additionally, we will organize special workshops for employees who submit innovative ideas to practice analytical thinking and professional presentation skills. We aim to be open to participation from all levels, allowing employees at all levels to submit innovative ideas, not just managers or team leaders. We will track the results and actual implementation of the awarded ideas, reporting the progress of how these ideas are applied within the organization and revealing the outcomes linked to the organization's long-term goals, so employees can see how their creativity benefits the organization.

Moreover, we plan to expand external collaborations, such as partnering with universities or research institutions, to give employees opportunities to develop innovative ideas in greater depth, as well as inviting external experts to serve as judges or speakers at competitions to inspire employees. We are committed to fully developing this project because we recognize that employees are one of the organization's most valuable assets, and we are dedicated to promoting their advancement continuously,” Mr. Churachart concluded.

For inquiries and more information about Lalin Property, please contact:

Call Center 1778 or https://www.lalinproperty.com